Director of Influencer Marketing

360PR+; Boston (MA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health insurance

401k matching

Paid time off

Hybrid work schedule

Lifestyle Spending Account

Phone reimbursement

Summer Fridays

Pet parent leave

Charitable donation match

Job summary

360PR+ seeks a Director of Influencer Marketing to lead and expand our influencer practice for consumer brands. Based in New York or Boston, the role directs campaigns, mentors the team, and partners with client teams across the agency to deliver measurable results.

The ideal candidate has extensive agency experience in influencer marketing, a strong business sense, and excellent communication skills to drive growth and strategic direction.

Qualifications

• 8+ years in PR/marketing with at least 3–4 years in influencer marketing and social media.
• Strong business acumen with client-service focus across multiple brands and sectors.
• Persuasive communicator with ability to lead and develop teams.

Responsibilities

• Lead and grow 360PR+’s influencer marketing practice.
• Direct campaigns for consumer brands and mentor the team.
• Collaborate with client teams across the agency to deliver programs.
• Oversee budgets, contracts, and stakeholder communications.
• Share best practices on influencer marketing trends and guidelines.

Skills

Influencer Marketing

Agency Experience

Strategic Planning

Team Leadership

Budget Management

FTC/Guidelines Knowledge

Job description

Award-Winning Integrated Communications & Marketing Agency Seeking Influencer Marketing Leader - New York or Boston

360PR+, a leading, award-winning agency recognized for its creative work for some of the most admired brands and winning culture, is seeking a Director of Influencer Marketing to lead and continue to grow our influencer marketing practice. As one of the first agencies to bring brands and creators together, 360PR+ has a longstanding reputation for developing innovative, best-practice influencer programs and building trusted relationships with brands and creators alike.

Based in 360's New York or Boston office, you'll have the opportunity to direct campaigns for leading consumer brands across a variety of sectors, collaborating with client teams across the agency. The Director will serve as a senior strategic resource to clients and account teams, play an integral role in new business, and help shape the future of influencer marketing.

We are looking for an experienced influencer marketing strategist with a deep understanding of the creator ecosystem and what it takes to build exciting, effective programs from strategy through execution and measurement. The ideal candidate brings consumer brand experience at an agency.

Key Responsibilities & Experience

• Proven success developing and leading paid and earned creator programs at scale, employing a wide range of creator strategies for brands
• Deep understanding of the marketing funnel and the role influencer marketing can play at each stage, from awareness and engagement to consideration and conversion
• Clear command of social media platforms and the content formats and activation strategies that perform best across each
• Experience integrating paid media with creator content to extend reach, optimize performance and drive measurable outcomes
• Strong analytical capabilities, using data to inform strategy, establish goals and KPIs, optimize programs, and communicate results in clear and meaningful ways
• Highly proficient project manager who can mobilize teams and keep internal and client stakeholders apprised of progress and priorities
• Extensive budget-management experience, with a strong understanding of creator costs and contract negotiations
• Proven, collaborative people leader who can mentor team members, foster collaboration and build the skills and structure needed to support individual and department growth
• A champion of influencer marketing who enjoys sharing best practices regarding influencer marketing trends, emerging technologies, and FTC, CARU, COPPA and other relevant guidelines

Qualifications

• The ideal candidate will have a demonstrated focus on influencer marketing in an agency setting
• 8+ years' experience in PR, communications and marketing with at least 3-4 years in influencer marketing and social media
• Must possess a strong business acumen, with an interest in client service and learning the nuances of multiple clients’ businesses across a range of sectors and audiences
• A persuasive communicator
• Committed to team success

Compensation and Benefits

Base salary will depend on numerous factors including but not limited to location, experience, training, associated responsibilities, education, and other business and organizational needs.

360PR+ offers a progressive benefits package, including 90% employer-paid health care for employees, 401k matching contribution, generous paid time off including vacation and wellness days, a flexible hybrid work schedule, and other perks such as a Lifestyle Spending Account, mobile phone reimbursement, Summer Fridays, pet parent leave, matching gift program for charity of employee's choice, and more.

About Us

When you join 360PR+, you become part of a team that is just as committed to your success as you are. From onboarding to ongoing mentorship, with frequent opportunities to engage with colleagues and the opportunity to do award-winning work, we make sure you have the touch points and support you need to find your way and flourish.

Celebrating our 25th anniversary, 360PR+ is proud to be a certified B Corporation, committed to meeting high standards for social and environmental performance and operating with transparency. To learn more about 360PR+, visit www.360PR.plus and https://www.linkedin.com/company/360prplus