Data Scientist, Marketing Insights and Analytics

TikTok; Los Angeles (CA); On-site; USD 80,000 - 130,000; Full time

Job summary

Join a forward-thinking company as a Data Scientist in Marketing Insights and Analytics. This role bridges technical expertise with business strategy, focusing on marketing revenue modeling and campaign measurement. You'll design scientifically rigorous experiments, conduct analyses to uncover market opportunities, and develop audience targeting strategies. Collaborate with cross-functional teams to enhance marketing precision and impact. This position offers a unique opportunity to influence top-line budget allocation and shape marketing strategies at scale, all within a diverse and inclusive environment that fosters creativity and innovation.

Qualifications

• Experience in applying scalable analytics solutions in marketing environments.
• Strong communication skills to influence decision-making.

Responsibilities

• Design and analyze A/B experiments to optimize marketing performance.
• Develop reporting dashboards and data pipelines for efficiency.

Skills

Scalable Analytics Solutions

Communication Skills

Collaboration with Engineering Teams

Education

Bachelor's Degree in Data Science or Related Field

Tools

SQL

Python

R

Job description

Data Scientist, Marketing Insights and Analytics

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Responsibilities

About the Team

The Marketing Data Science team, part of Marketing Insights & Analytics, is a critical business partner to Global Brand & Communications and Global Marketing. We bridge technical rigor with business strategy, delivering data science solutions that drive marketing efficiency and impact.

About the Role

You will join a team responsible for marketing revenue modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. Our focus is on building, expanding, and automating data science capabilities to influence top-line budget allocation and shape TikTok’s marketing strategy at scale.

Responsibilities

• Bridge technical expertise with business needs by designing scientifically rigorous experiments and translating complex findings into actionable insights for non-technical stakeholders.
• Design, conduct, and analyze A/B experiments to optimize marketing campaign performance and guide strategic decision-making.
• Develop and maintain reporting dashboards and data pipelines to improve efficiency, enhance cross-organizational synergy, and streamline workflows.
• Partner with marketing and cross-functional teams (research, insights & analytics, product, operations) to improve tool alignment and automation.
• Define and implement key marketing measurement frameworks, proactively identifying opportunities to enhance campaign effectiveness through data-driven insights.
• Develop audience targeting strategies based on data science methodologies to improve marketing precision and impact.
• Expand analytical capabilities by learning marketing strategy and experimentation best practices.
• Support marketing research by applying advanced analytics to answer critical business questions and uncover market opportunities.
• Influence stakeholders and drive impact through data-driven insights and strategic recommendations, even without formal authority.

Qualifications

Minimum Qualifications

• Experience applying scalable analytics solutions in marketing or growth environments.
• Strong communication and presentation skills to influence decision-making.
• Experience collaborating with engineering and product teams to develop automated solutions.

Preferred Qualifications

• Familiarity with advanced marketing measurement techniques such as attribution modeling, incrementality testing, and meta-analysis.
• Expertise in hypothesis testing, A/B testing, and causal inference methodologies.
• Proficiency in SQL and Python or R for data analysis and pipeline development.
• Experience designing, maintaining, and optimizing dashboards and data pipelines.
• Ability to analyze metric movements, identify drivers, and derive insights.
• Experience translating data findings into strategic recommendations for non-technical stakeholders.

About TikTok

TikTok is the leading destination for short-form mobile video, inspiring creativity and bringing joy. Our headquarters are in Los Angeles and Singapore, with offices worldwide.

Why Join Us

We foster creativity, innovation, and impact in a diverse, inclusive environment. Join us to create value, inspire, and grow together.

Diversity & Inclusion

We are committed to creating an inclusive space that values diverse skills, experiences, and perspectives. Our mission is to inspire creativity and bring joy worldwide.

TikTok Accommodation

We provide reasonable accommodations for candidates with disabilities or other protected reasons. Contact us at https://tinyurl.com/RA-request for assistance.