Influencer Manager

SUNNY DISTRIBUTOR INC.; California; On-site; USD 80,000 - 120,000; Full time

Job summary

Sunny Health & Fitness is a premier distributor and importer of premium, high-quality health and fitness products designed for home and boutique studios. We source directly through a wide network of manufacturers, enabling competitive pricing and strong growth opportunities across the brand.

We’re looking for a passionate Influencer Manager to scale our Influencer program, manage relationships with partners, and optimize campaigns to maximize revenue.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience working with Influencer partners and publishers.
• Strong understanding of Influencer metrics and business impact.
• Excellent written and verbal communication; collaborative work style.
• Self-starter with strong follow-through and organizational skills.

Responsibilities

• Identify and approve Influencer applications and onboard new partners.
• Monitor activity, analyze performance, and optimize revenues.
• Scale program through outreach and recruiting partnerships.
• Design and adjust commission structures using data and market insights.
• Track leads, report KPIs, and ensure timely payments to Influencers.
• Coordinate with marketing and e-commerce to align campaigns.

Skills

Influencer marketing

Analytics

Communication

Project management

Collaboration

Education

Bachelor’s degree in marketing

Job description

Sunny Health & Fitnessis a premiere distributor and importer of premium, high-quality health and fitness products specifically designed for home and boutique fitness studios. We believe fitness should be accessible to everyone, anywhere, anytime. Because we source directly through our wide network of manufactures, our pricing is much more competitive than the average distributor in the industry. We are leaders, we are innovators, we are family.

We're looking for a passionate Influencer Manager to manage and scale our Influencer program. This role will be responsible for ongoing optimization and managing relationships with Influencer partners.

Duties and Responsibilities:

• Identify Influencers, evaluate and approve Influencer applications, and integrate new partners..
• Monitor Influencer activity, analyze performance, identify areas of improvement, and recommend ways to increase Influencer-generated revenues.
• Scale the Influencer program by growing existing relationships and proactively recruiting new publishers and partnership opportunities via outreach.
• Identify and implement opportunities to enhance Influencer programs, new growth opportunities, and optimize ROI.
• Create and continually assess commission structure for Influencers, using internal data, market insights, and competitor research.
• Evaluate and create proposals for new products to add to the Influencer program.
• Reconciliation/attribution of Influencer referrals; ensure Influencers are paid on time and accurately.
• Track performance, report on leads generated, and performance of the programs
• Establish benchmarks and deliver monthly Influencer KPI reports.
• Collaborate with marketing and e-commerce team and ensure Influencer marketing calendar and strategy is aligned with the wider brand and communication strategy.
• Other duties as needed.

Qualifications, Skills, and Knowledge:

• Bachelor’s degree in marketing or related field.
• Experience working with Influencer partners and publishers.
• Strong understanding of Influencer metrics and how they incorporate into business objectives.
• Superb communication skills, both written and verbal, with a highly collaborative work style.
• Self-starter with an exceptional ability to follow through.
• Strong analytical and organizational skills.