Influencer Growth Lead

SUNNY DISTRIBUTOR INC.; California (MO); On-site; USD 65,000 - 105,000; Full time

Job summary

Sunny Health & Fitness is seeking a passionate Influencer Manager to scale our influencer program and optimize partnerships across marketing and e-commerce teams.

You will identify influencers, evaluate applications, manage relationships, monitor performance, and drive growth by optimizing commissions and ROI through data-driven strategies and proactive outreach. This role requires hands-on collaboration, superb communication, and a proven track record of delivering measurable results.

Qualifications

• Bachelor's degree in marketing or related field.
• Experience working with Influencer partners and publishers.
• Strong understanding of Influencer metrics and how they relate to business objectives.
• Excellent written and verbal communication with a collaborative work style.
• Self-starter with strong follow-through.
• Strong analytical and organizational skills.

Responsibilities

• Identify and approve Influencer applications and integrate new partners.
• Monitor activity, analyze performance, and recommend improvements to increase revenue.
• Scale the program by growing existing relationships and recruiting new publishers through outreach.
• Identify opportunities to enhance Influencer programs and ROI.
• Create and assess commission structures using data and market insights.
• Evaluate new products for inclusion in the Influencer program.
• Reconcile and attribute referrals; ensure timely, accurate payments to Influencers.
• Track leads and program performance and report KPIs monthly.
• Collaborate with marketing and e-commerce to align influencer strategy with brand.
• Perform additional duties as needed.

Skills

Influencer partnerships

Influencer metrics

Communication skills

Analytical skills

Organizational skills

Self-starter

Education

Bachelor's degree in marketing or related field

Job description

Sunny Health & Fitness is seeking a passionate Influencer Manager to scale our influencer program and optimize partnerships across marketing and e-commerce teams.

You will identify influencers, evaluate applications, manage relationships, monitor performance, and drive growth by optimizing commissions and ROI through data-driven strategies and proactive outreach. This role requires hands-on collaboration, superb communication, and a proven track record of delivering measurable results.