Influencer & Branded Content Director: Creator Campaigns

PMG; Dallas, New York (TX, NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Bonus program

Professional development

Generous time off

Parental leave

Healthcare

Retirement benefits

Pet insurance

Commuter benefits

Volunteering hours

Job summary

PMG in Dallas, USA, seeks an Influencer & Branded Content Director to shape strategy, scale the discipline, and elevate creator-driven campaigns. You will lead cross-functional teams, work with top creators, and drive authentic, measurable brand outcomes.

You’ll guide frameworks, foster platform relationships, and ensure authenticity and quality while aligning with client objectives and business impact. This is a senior leadership role.

Qualifications

• 8+ years in Influencer & Branded Content with 3+ years in leadership.
• Advanced expertise in content creation and influencer marketing strategy.
• Experience in contract review and proposal development for brand partnerships.
• Attention to detail across campaign execution, reporting, approvals, and compliance.
• Strong project-management skills from planning to post-campaign learnings.
• Excellent presentation and executive-level communication capabilities.
• Deep understanding of advertising standards, client service, and partnerships.

Responsibilities

• Set vision and strategy for PMG's Influencer & Branded Content discipline with goals and growth opportunities.
• Lead and develop the Influencer & Branded Content team and operations.
• Establish PMG as a leader in influencer marketing through client conversations and thought leadership.
• Develop innovative programs with account, strategy, media, and creative teams connected to client objectives.
• Build and maintain relationships with creators, agencies, publishers, and platform partners.
• Oversee high-impact campaigns ensuring strategic soundness and measurable success.
• Define measurement frameworks for creator performance, engagement, and business impact.
• Coach and mentor team members across levels for career growth.
• Collaborate across other media channels as needed to support campaigns.

Skills

Influencer marketing strategy

Leadership

Contract review

Project management

Data-driven decisions

Client communications

Relationship management

Education

Bachelor's degree or equivalent

Tools

Influencer dashboards

Social platforms

Job description

PMG in Dallas, USA, seeks an Influencer & Branded Content Director to shape strategy, scale the discipline, and elevate creator-driven campaigns. You will lead cross-functional teams, work with top creators, and drive authentic, measurable brand outcomes.

You’ll guide frameworks, foster platform relationships, and ensure authenticity and quality while aligning with client objectives and business impact. This is a senior leadership role.