Influencer & Branded Content Leader: Strategy, Scale, Impact

PMG; Chicago (IL); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Healthcare

Pet Insurance

Lifestyle Spending Accounts

Commuter Benefits

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Job summary

PMG is seeking an Influencer & Branded Content Director in Chicago to lead strategy, growth, and execution for creator-driven campaigns across clients. You will guide a multidisciplinary team, shape frameworks for measuring success, and nurture partnerships with top creators, agencies, publishers, and platforms.

You’ll drive innovative programs, set standards for authenticity and quality, and ensure campaigns align with business objectives and brand guidelines, while advancing PMG’s position in

Qualifications

• 8+ years of experience in Influencer & Branded Content with 3+ years in leadership.
• Strong expertise in content creation and influencer marketing strategy.
• Experience in contract review and proposal development.

Responsibilities

• Set vision and strategic direction for Influencer & Branded Content discipline and growth.
• Lead and develop the team, ensuring collaboration and accountability.
• Establish PMG as an industry leader through thought leadership and opportunities.
• Develop innovative influencer programs aligning with client goals.
• Forge strong creator, agency, publisher, and platform partnerships.
• Oversee campaigns ensuring strategic fit, efficiency, and measurable success.
• Define measurement frameworks for performance and impact.
• Coach and mentor across levels for career growth.
• Collaborate across channels to support broader campaigns.

Skills

Influencer marketing strategy

Leadership

Contract review

Project management

Communication

Creator partnerships

Analytics & measurement

Strategic thinking

Client relations

Budget management

Education

Bachelor’s degree or equivalent

Job description

PMG is seeking an Influencer & Branded Content Director in Chicago to lead strategy, growth, and execution for creator-driven campaigns across clients. You will guide a multidisciplinary team, shape frameworks for measuring success, and nurture partnerships with top creators, agencies, publishers, and platforms.

You’ll drive innovative programs, set standards for authenticity and quality, and ensure campaigns align with business objectives and brand guidelines, while advancing PMG’s position in