Influencer Analytics Manager: Social Trends & Creators

Weber Shandwick; New York (NY); On-site; USD 84,000 - 95,000; Full time

Job summary

Weber Shandwick is seeking a Manager/Influencer Reporting Lead to analyze social data and craft clear, actionable stories for the Communications teams. You’ll shape GM’s social strategy across brands by identifying what works and where to go next with earned content creators and organic social.

You’ll join the Communications Research & Analytics team, collaborating with partners across traditional media and owned social to create a connected view of GM’s presence across platforms.

Qualifications

• 3+ years of marketing analytics, digital analytics, social listening, or campaign measurement.
• Experience analyzing paid, earned, owned, and influencer media strategies.
• Ability to translate data into strategic insights and actionable recommendations.
• Experience collaborating with large, complex clients; government experience is a plus.

Responsibilities

• Serve as go-to expert on social trends and influencer performance.
• Recommend earned social engagement tactics and content approaches based on data.
• Build monthly creator benchmarking reports across platforms.
• Research content creator partners based on audience and platform.
• Build ongoing creator and community maps to shape narratives.
• Present insights to internal stakeholders to inform strategy.
• Keep social reporting tools up to date with market best practices.

Skills

Social trends

Influencer performance

Earned social tactics

Content approaches

Creator outreach

Monthly benchmarking

Creator partnerships

Creator maps

Storytelling with data

Trend IQ awareness

Tools

Social listening tools

Web analytics

Syndicated research

Job description

Weber Shandwick is seeking a Manager/Influencer Reporting Lead to analyze social data and craft clear, actionable stories for the Communications teams. You’ll shape GM’s social strategy across brands by identifying what works and where to go next with earned content creators and organic social.

You’ll join the Communications Research & Analytics team, collaborating with partners across traditional media and owned social to create a connected view of GM’s presence across platforms.