Influencer Analytics Manager: Creator Insights

Weber Shandwick; Chicago (IL); On-site; USD 84,000 - 95,000; Full time

Job summary

Weber Shandwick in Chicago is seeking a Manager/Influencer Reporting Lead to turn social data into clear, actionable stories for Communications teams. You will shape GM’s social strategy across brands by spotting what works and where to go next with earned content creators and organic social.

You’ll collaborate with the Communications Research & Analytics team and partners across traditional media and owned social to create a connected view of GM’s presence across platforms.

Qualifications

• 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement.
• Experience analyzing data from first-party and third-party sources (social listening, web analytics, syndicated research).
• Experience analyzing paid, earned, owned, and influencer media strategies.
• Experience engaging with large, complex clients; federal government experience is a plus.
• Translate data and research into strategic insights and recommendations.
• Collaborate across large client teams and manage ownership of work tracks.

Responsibilities

• Serve as a go-to expert on social trends and influencer performance.
• Recommend earned social engagement tactics and content approaches based on data.
• Build monthly creator benchmarking reports across platforms and activations.
• Research and recommend content creator partners and outreach strategies.
• Develop ongoing creator and community maps to understand narratives and audiences.
• Present social insights to internal stakeholders to inform strategy.
• Keep social reporting tools up to date with market best practices.
• Collaborate with analysts across GM to connect insights and avoid silos.
• Support Trend IQ Center by surfacing emerging trends in social and creator ecosystems.

Skills

Social trends

Influencer performance

Earned social

Content strategies

Outreach planning

Benchmark reporting

Data storytelling

Presenting insights

Tools

Social listening tools

Web analytics

Job description

Weber Shandwick in Chicago is seeking a Manager/Influencer Reporting Lead to turn social data into clear, actionable stories for Communications teams. You will shape GM’s social strategy across brands by spotting what works and where to go next with earned content creators and organic social.

You’ll collaborate with the Communications Research & Analytics team and partners across traditional media and owned social to create a connected view of GM’s presence across platforms.