Manager, Analytics (Influencer + Paid Creator Analytics)

Resolute Digital, a Weber Shandwick Company; Birmingham, Northern (MI, KY); Hybrid; USD 84,000 - 95,000; Full time

Job summary

Weber Shandwick in Birmingham, MI is seeking a Manager, Analytics (Influencer + Paid Creator Analytics) to lead social data analysis and storytelling for GM brands. You will shape social strategy, identify what works, and collaborate across the Communications Research & Analytics team to drive insights.

The role requires 3+ years in analytics, experience with paid/earned/owned/influencer media, and strong client collaboration. Salary range: 84,000–95,000 USD.

Qualifications

• 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement.
• Experience analyzing paid, earned, owned, and influencer media strategies.
• Experience engaging with large, complex clients; federal government experience is a plus.

Responsibilities

• Serve as a go-to expert on social trends and influencer performance.
• Recommend earned social strategies and creator outreach based on data.
• Build monthly creator benchmarking reports across platforms and activations.

Skills

Social analytics

Influencer analytics

Marketing analytics

Data storytelling

Job description

Manager, Analytics (Influencer + Paid Creator Analytics)

Birmingham, Michigan, United States of America

Who We Are Weber Shandwick is more than a leading global PR agency –we’rean engagementagencyandwe’reworking in and around thecutting edgeof the new media landscape.We’restorytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We’relooking for an Manager/InfluencerReporting Leadwho loves digging into social data and turning it into clear, actionable stories for our Communications teams. In this role,you’llhelp shape GM’s social strategyacross brandsby spottingwhat’sworking,what’snot, and where we should go next withearnedcontent creators andorganicsocial. You’llbe part of theCommunications Research & Analyticsteam and work closely with partners who cover traditional media andownedsocial, building a connected view of how GM shows up across platforms.

Whatyou’lldo

• Serve as a go-to expert onsocial trendsandcontent creator/influencer performance.
• Recommendearned social engagement tactics,content approaches, andcreator/influencer outreachbased on what you see in the data.
• Buildmonthly creator benchmarking reportsacross platforms and activations that are easy to scan and act on.
• Research and recommendcontent creator partnersbased on audience demographics, event type, platform, and performance;partner with theCreator Engagementsteam on outreach recommendations.
• Build ongoing creator and community maps: who shapes narratives in our space, what they care about, and how they move audiences.
• Present social insights in a clear, engaging way to internal stakeholders and leadership to inform strategy and decision making.
• Keep oursocial reporting tools and methodssharp and up to date by tracking new capabilities and best practices in the market.
• Collaborate with social analysts and partners across General Motors to connect insights and avoid working in silos.
• Support theTrend IQ Centerby surfacing emerging social and cultural trends relevant to GM and our brands, spotting early signals in social and creator ecosystems.

What You’ll Bring

Basic Qualifications:

• 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement.
• Demonstrated experience analyzing and synthesizing data from first-party and third-party sources (e.g., social listening, web analytics, syndicatedresearch).
• Experience analyzing paid, earned, owned, and influencer media strategies.
• Experience engaging and collaborating with large, complex clients; federal government experience is a plus.

Competencies:

• Strategic Thinking: Demonstratedexpertisein translating data and research into high-level strategic insights and actionable recommendations.
• Collaboration: A team player with the ability to work independently while bringing unique analytics skills to large, integrated client teams.
• Ownership & Accountability: The desire and capacity to take full ownership of work tracks, manage complicated processes, and deliver withexcellence.
• Client Service: The ability to build trust, nurture client relationships, and make complex data accessible and meaningful to various partners.
• Future-Forward: A strong interestin andunderstanding of emerging AI tools and their application to data analysis and insight generation.

Salary range: $84,000 – $95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

84,000-95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Washington, District of Columbia, United States of America

Washington, District of Columbia, United States of America