Influencer Strategy Manager for Luxury Campaigns

Weber Shandwick; San Francisco (CA); On-site; USD 74,000 - 85,000; Full time

Benefits offered by this job

Equal Opportunity Employer

West Coast offices

In-office 3 days a week

Job summary

Weber Shandwick on the West Coast seeks a Manager, Influencer Strategy to drive influencer-led campaigns and integrated brand programs. You will lead execution, manage client relationships, and coordinate cross-functional teams across strategy, creative, and media, delivering clear, data-informed results.

The role requires 5–7 years in consumer marketing, strong storytelling, and expertise in social platforms.

Qualifications

• 5–7 years of experience in consumer marketing.
• Intellectual curiosity and creativity are essential.
• Storytelling skills across press and social channels.
• Excellent written and verbal communication.
• Ability to manage deadlines, multi-task and work quickly.
• Strong interpersonal and team collaboration.
• Proficiency with Word, PowerPoint, Excel and Outlook; media databases a plus.

Responsibilities

• Lead brand strategy and execution for multiple client programs.
• Own execution leadership for multiple client programs and budgets.
• Maintain daily client contact and act as trusted advisor.
• Facilitate cross-functional team integration.
• Translate strategy into tactical plans and align team deliverables.
• Develop client messaging and integrated media strategies.
• Proactively propose improvements to exceed client expectations.
• Demonstrate budgeting, billing and staffing financial acumen.
• Develop influencer strategies for yearlong plans and product launches.
• Research and vet influencer talent; contract and manage relationships.
• Develop influencer briefing materials.
• Oversee briefings and content performance tracking.
• Take ownership of executing influencer strategies.
• Manage influencer relationships and third-party agents.
• Mine news cycles for influencer opportunities.
• Demonstrate expertise in social platforms and trends.
• Engage with clients and internal teams.
• Daily client communication.
• Provide client counsel.
• Participate in client meetings and presentations.
• Proofread and edit client documents.
• Manage resources for major campaigns and launches.
• Mentor junior staff.

Skills

5-7 years exp

creative thinker

storytelling

communication skills

deadline management

team collaboration

Tools

Word

PowerPoint

Excel

Outlook

Job description

Weber Shandwick on the West Coast seeks a Manager, Influencer Strategy to drive influencer-led campaigns and integrated brand programs. You will lead execution, manage client relationships, and coordinate cross-functional teams across strategy, creative, and media, delivering clear, data-informed results.

The role requires 5–7 years in consumer marketing, strong storytelling, and expertise in social platforms.