Influencer Analytics Manager: Trends & Creator Insights

Weber Shandwick; Detroit (MI); On-site; USD 84,000 - 95,000; Full time

Job summary

Weber Shandwick is seeking a Manager/Influencer Reporting Lead to transform social data into clear, actionable stories for our Communications teams. You will shape GM’s social strategy across brands, spotting what works and where to go next with earned creators and organic social.

You will join the Communications Research & Analytics team and collaborate with partners across traditional media and owned social to build a connected view of GM's presence across platforms.

Qualifications

• 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement.
• Experience analyzing paid, earned, owned, and influencer media strategies.
• Experience engaging and collaborating with large, complex clients; federal government experience is a plus.
• Strategic Thinking: translate data and research into high-level strategic insights and actionable recommendations.
• Collaboration: a team player with the ability to work independently while bringing analytics skills to large, integrated client teams.
• Ownership & Accountability: the desire and capacity to take full ownership of work tracks and deliver with excellence.
• Client Service: ability to build trust and make data accessible and meaningful to partners.
• Future-Forward: strong interest in emerging AI tools and their application to data analysis and insight generation.

Responsibilities

• Serve as a go-to expert on social trends and influencer performance.
• Recommend earned social engagement tactics, content approaches, and creator outreach based on data.
• Build monthly creator benchmarking reports across platforms and activations that are easy to scan and act on.
• Research and recommend content creator partners based on audience demographics, event type, platform, and performance; partner with the Creator Engagements team on outreach.
• Build ongoing creator and community maps: who shapes narratives, what they care about, and how they move audiences.
• Present social insights in a clear, engaging way to internal stakeholders and leadership to inform strategy and decision making.
• Keep our social reporting tools and methods sharp by tracking new capabilities and market best practices.
• Collaborate with social analysts and GM partners to connect insights and avoid silos.
• Support the Trend IQ Center by surfacing emerging social and cultural trends relevant to GM and brands.

Skills

Marketing analytics

Social listening

Campaign measurement

Data synthesis

Client service

Ownership & accountability

Future-forward

Job description

Weber Shandwick is seeking a Manager/Influencer Reporting Lead to transform social data into clear, actionable stories for our Communications teams. You will shape GM’s social strategy across brands, spotting what works and where to go next with earned creators and organic social.

You will join the Communications Research & Analytics team and collaborate with partners across traditional media and owned social to build a connected view of GM's presence across platforms.