Influencer Strategy Manager

Weber Shandwick; Boston (MA); On-site; USD 70,000 - 80,000; Full time

Job summary

Weber Shandwick is seeking a Manager to join our Social and Influencer Strategy team in Boston. You will develop and execute influencer-led campaigns, while collaborating with strategy, creative, and media teams to drive integrated programs.

The role requires 3-5 years of related experience and a strong ability to navigate influencer partnerships, with a focus on earned and owned media outcomes. This is an in-office role with a strong emphasis on client service and team collaboration.

Qualifications

• 3-5 years of related experience in influencer strategy or social media marketing.
• Deep understanding of influencer landscape and experience in developing and executing both earned-driven brand and influencer-led campaigns.
• Ability to translate strategies into actionable plans and track progress against KPIs.

Responsibilities

• Lead brand strategy and execution across consumer and technology clients.
• Coordinate with cross-functional teams to ensure alignment on deliverables and budgets.
• Develop and manage influencer strategies for yearlong plans and moment-driven launches.
• Vet, contract and manage end-to-end talent relations including usage rights and multi-channel deliverables.
• Oversee influencer briefings, content creation, and performance reporting.

Skills

Influencer landscape

Storytelling

Communication

Project management

Team collaboration

Social tracking tools

Influencer management platforms

Tools

Influencer management platforms

Social listening tools

Job description

Weber Shandwick is seeking a Manager to join our Social and Influencer Strategy team in Boston. You will develop and execute influencer-led campaigns, while collaborating with strategy, creative, and media teams to drive integrated programs.

The role requires 3-5 years of related experience and a strong ability to navigate influencer partnerships, with a focus on earned and owned media outcomes. This is an in-office role with a strong emphasis on client service and team collaboration.