Influencer & Paid Creator Analytics Manager

Weber Shandwick; Birmingham (MI); On-site; USD 84,000 - 95,000; Full time

Job summary

Weber Shandwick is seeking a Manager/Influencer Reporting Lead to turn social data into clear, actionable insights for our Communications teams. You’ll shape GM’s social strategy across brands by identifying what works and where to improve with earned content creators and organic social.

You’ll join the Communications Research & Analytics team and collaborate with partners across GM to deliver integrated social insights and drive strategy.

Qualifications

• 3+ years of relevant full-time experience in marketing analytics or digital analytics.
• Experience analyzing data from first-party and third-party sources (social listening, web analytics).
• Experience with paid, earned, owned, and influencer media strategies.

Responsibilities

• Serve as a go-to expert on social trends and influencer performance.
• Recommend earned social tactics and content approaches based on data.
• Build monthly creator benchmarking reports across platforms and activations.
• Research and recommend content creator partners based on audience and platform.
• Present social insights clearly to inform strategy and decision making.

Skills

Social analytics

Digital analytics

Data storytelling

Data interpretation

Job description

Weber Shandwick is seeking a Manager/Influencer Reporting Lead to turn social data into clear, actionable insights for our Communications teams. You’ll shape GM’s social strategy across brands by identifying what works and where to improve with earned content creators and organic social.

You’ll join the Communications Research & Analytics team and collaborate with partners across GM to deliver integrated social insights and drive strategy.