Influencer & Affiliate Growth Lead

Bask & Lather; City of Yonkers (NY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Bask & Lather Co. is seeking an experienced Influencer & Affiliate Marketing Manager in Yonkers, NY to build, manage, and scale our creator, ambassador, and affiliate programs.

You will identify partners, develop culturally relevant campaigns, and own end-to-end program performance—from sourcing and outreach to activation, optimization, and reporting. The role demands a strong track record of revenue growth, partner activation, and roster expansion for a fast-growing consumer brand.

Qualifications

• 4+ years of progressive experience in influencer, creator, affiliate, partnership, or performance marketing.
• At least 2 years directly owning influencer or affiliate programs, budgets, campaigns, and measurable results.
• Experience working for a fast-growing consumer, beauty, haircare, wellness, lifestyle, retail, or DTC brand.
• Proven ability to grow attributed revenue, improve ROI, acquire new customers, expand productive partner rosters, or increase content output.
• Strong understanding of TikTok, Instagram, YouTube, and emerging creator platforms.

Responsibilities

• Lead influencer campaigns from initial concept through activation, optimization, and post-campaign analysis.
• Develop clear briefs with objectives, audience insights, key messages, creative direction, deliverables, and brand guardrails.
• Manage budgets, commissions, contracts, timelines, and reporting; monitor performance and adjust to improve results.
• Collaborate with cross-functional teams (social, content, paid media, brand) to ensure platform-native, culturally relevant campaigns.

Skills

Influencer marketing

Affiliate marketing

Campaign management

Negotiation

Partner relationship management

Performance analysis

Job description

Bask & Lather Co. is seeking an experienced Influencer & Affiliate Marketing Manager in Yonkers, NY to build, manage, and scale our creator, ambassador, and affiliate programs.

You will identify partners, develop culturally relevant campaigns, and own end-to-end program performance—from sourcing and outreach to activation, optimization, and reporting. The role demands a strong track record of revenue growth, partner activation, and roster expansion for a fast-growing consumer brand.