Industry Strategy & Analytics Manager

TikTok; New York (NY); On-site; USD 108,000 - 151,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

401(k) with match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Sick days

Paid personal time

Job summary

TikTok is seeking an analytical strategist to join the Industry Operations Team in New York. You will drive strategic analysis and market intelligence to uncover growth opportunities and deliver vertical-specific solutions for advertisers.

In this high-growth digital advertising environment, you will develop GTM frameworks, analyze client portfolios, and build ROI models to support product initiatives and market expansion. Proactive collaboration across functions is essential for impact.

Qualifications

• 1+ years in client services or campaign management in digital performance marketing.
• Strong understanding of digital media KPIs and optimization across objectives.
• Experience managing complex campaigns across branding and performance.
• Proficient in campaign analytics and reporting tools, able to extract insights.
• Detail oriented, analytical and a creative problem solver.
• English as working language with strong communication and teamwork.
• Self-driven, curious about new things and able to judge complex matters.

Responsibilities

• Conduct market research and competitive analysis to identify growth opportunities.
• Support GTM strategies, regional playbooks, and go-to-market frameworks.
• Analyze client portfolio, revenue mix, and health metrics to inform priorities.
• Build ROI models to evaluate new programs or market expansion opportunities.
• Monitor competitor activity to provide forward-looking recommendations.

Skills

Client services

Campaign management

Digital advertising

Analytics

Communication

Teamwork

Strategic planning

Multi-market coordination

Data storytelling

Education

Bachelor's degree

Tools

Excel

Thinkcell

Tableau

Power BI

SQL

Python

R

Job description

TikTok is seeking an analytical strategist to join the Industry Operations Team in New York. You will drive strategic analysis and market intelligence to uncover growth opportunities and deliver vertical-specific solutions for advertisers.

In this high-growth digital advertising environment, you will develop GTM frameworks, analyze client portfolios, and build ROI models to support product initiatives and market expansion. Proactive collaboration across functions is essential for impact.