Inbound Sales Representative

BrightEdge; Arkansas; On-site; USD 41,000 - 52,000; Full time

Benefits offered by this job

Uncapped commission

Sales training program

Career growth

Collaborative culture

Paid parental leave

Medical insurance

Job summary

BrightEdge in the United States is seeking an Inbound Sales Representative to manage US inbound leads across channels, generate pipeline, and support the Senior Sales Team.

You will run multi-channel cadences, qualify opportunities, and maintain CRM data hygiene in Salesforce, using tools like ZoomInfo, Clearbit, Apollo, and LinkedIn Navigator.

Qualifications

• Bachelor's degree required
• Excellent communication and listening skills
• Analytical mindset with a proactive attitude
• Salesforce software experience a plus
• Ability to manage multi-channel outreach and CRM data

Responsibilities

• Manage end-to-end coverage of US inbound leads across multiple channels.
• Run structured multi-channel cadences across phone, email and LinkedIn.
• Qualify leads and generate pipeline for Account Executives.
• Maintain CRM data hygiene and accurate handoffs to AEs.
• Route non-US leads to regional SDRs as needed.

Skills

Strong communication

Analytic skills

Active listening

Self-starter

Sales aptitude

Education

Bachelor's degree

Tools

Salesforce

ZoomInfo

Clearbit

Apollo

LinkedIn Sales Navigator

Job description

Shape the future of search.

About BrightEdge

BrightEdge is a leading enterprise SEO and content performance platform that helps companies understand how their digital content drivesreal businessresults. Founded in 2007,we’retrusted by thousands of organizations across more than 80 countries, including brands like Microsoft and Visa.Our platform combines powerful data and AI-driven insightsallowing our customers to plan,optimize, and measure campaigns based on real-time content performance.

What sets BrightEdge apart are our people. With 400+ global employees across 7 offices, we foster a collaborative, curious, and supportive environment where smart ideas are encouraged and impact is visible. If you enjoy solving meaningful problems, learning new things, and working alongside talented teammates while helping shape the future of digital marketing, BrightEdge is a great place to build your career.

About the Role

Our Sales organization drives growth by introducing the world’s most sophisticated marketing teams to a more effective way to unlock performance from organic search. Our teams are supported by strong onboarding, ongoing enablement, and clearly defined career paths that help sellers continuously sharpen their craft and grow their careers. We take a consultative, insight-led approach to sales and foster a culture that recognizes and rewards top performance.

BrightEdge is continuing to scale a world-class Sales Development Team to help expand our customer portfolio. Sales Development Representatives are responsible for sourcing, qualifying, and setting new customers demos for the Senior Sales Team to close.

As an Inbound Sales Representative at BrightEdge, you will manage end-to-end coverage of all incoming US inbound leads across multiple channels, run structured multi-channel cadences across phone, email and LinkedIn, generate pipeline for AEs, and maintain CRM & data hygiene in Salesforce.

How you’ll spend your time:

Inbound Lead Management & Speed-to-Lead Sole Inbound Ownership:

Manage end-to-end coverage of all incoming US inbound lead volume (~300 leads/month across demo requests, webinars, contact forms, case studies, and email campaigns).

Strict SLA Compliance: Demo Requests (P0/P1):

Contact within 24 hours for all Demo request (target response time under 1 hour for high-value enterprise accounts).

All Other Inbound Inquiries (P2–P4): Reach out within 48 hours.

Prioritization & Scoring: Triage leads using demographic and behavioral scoring criteria.

Outreach & Multi-Touch Cadences: Cadence Execution:

Run structured 7-day multi-channel cadences across Phone, Email, and LinkedIn (minimum 2–3 touches before moving to long-term nurture).

Consultative Pitching: Act as a trusted advisor on Enterprise SEO, AI Search (AEO/GEO), and organic growth solutions, articulating BrightEdge’s value proposition clearly.

Backend Form Verification: Cross-check website and backend submission form data prior to outreach to ensure contact accuracy and context awareness.

Pipeline Generation & AE Handoff: Monthly Quota:

Book and deliver a minimum of 12 AE-Accepted Qualified Opportunities per month (36 per quarter).

BANT-AI Qualification Framework: Qualify leads across Budget, Authority, Need, Timing, and AI Readiness.

Confirm at least 3 out of 4 criteria before scheduling an AE meeting. Briefing & Handoff: Provide AEs with concise 30-second briefings and structured CRM handoff notes prior to discovery calls.

Territory & Account Routing: Promptly route non-US leads (EMEA/APAC), existing customer inquiries, agency requests, or active opps to the appropriate regional SDRs, CSMs, or Aes.

CRM & Data Hygiene:

Salesforce Record Management: Maintain clean CRM records by logging all calls, emails, voicemails, LinkedIn interactions, disposition tags, and marketing campaign sources.

Opportunity Logging: Convert qualified leads using standard naming conventions (Company Name - INBOUND - 3500), tag primary campaign sources, and assign to designated AEs via distro rules.

Recycled Lead Nurturing & Re-engagement: Periodically review non-converted or aged leads (30–90 days old) that show renewed digital engagement or job movement to unlock hidden pipeline.

Utilize tools like ZoomInfo, Clearbit, Apollo, and LinkedIn Sales Navigator to map tech stacks and identify organizational hierarchy prior to initial contact.

Maintain fluency in market positioning against competitors (e.g., Semrush, Conductor, Profound) to address top-of-funnel buyer queries effectively.

We’re excited about you if you have:

• Bachelor’s degree with a strong academic background required
• Passion for technology and possess a high level of integrity
• Strong communication, analytic, and listening skills, with a positive approach
• Self-starter and hardworking, with a track record of success and drive for achievement
• Sales training, pre-call planning, or salesforce software experience is a plus

Benefits & Perks

• Total Rewards package with uncapped commission
• Three-week sales and technology training
• Clear path for career growth
• Collaborative and fun sales culture
• Paid parental leave
• Medical, Dental, and Vision Insurance

$41,000 - $52,000 a year

This role offers a base salary, uncapped monthly commission, and overtime pay. The listed range reflects the total on-target earnings (OTE) factoring in expected overtime.

How we work

BrightEdge is an equal opportunity employer and is committed to building a diverse and inclusive workplace. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.