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TurFresh is seeking an Inbound Sales Performance Leader to elevate the conversion rate of our inbound sales team. You will coach, reinforce weekly training, and use AI insights to guide performance, with an initial 90-day engagement to demonstrate results. A long-term leadership path awaits based on measurable improvements.
You will partner with Sales Ops, Marketing, and Operations to optimize the customer experience, drive accountability, and implement scalable coaching routines across the team.
Inbound Sales Performance Leader
Help Great Salespeople Become Elite
TurFresh is the original and most established artificial turf cleaning and maintenance company, serving homeowners and businesses across multiple states.
For over 26 years, we’ve focused on creating cleaner, safer, more enjoyable outdoor spaces while building lasting customer relationships. Every interaction, from the first call to ongoing service, is designed to earn trust and deliver long‑term value.
We continuously improve how we sell, coach, operate, and serve by embracing AI, testing new ideas, and holding ourselves accountable. We value curiosity and a commitment to getting better every week.
Through our Turf Rescue initiative, we make regular donations to animal shelters and rescues, supporting the care of dogs and helping the organizations that protect and rehome them.
Our sales team isn’t broken. They’re successful, highly coachable, and committed to continuous improvement. They voluntarily attend weekly training, embrace feedback, and actively seek coaching because they want to become exceptional at their craft.
We’re looking for someone who shares that mindset.
Improve our inbound sales team’s conversion rate.
Everything else, including coaching, accountability, role‑playing, call reviews, AI insights, training reinforcement, and performance management, exists to accomplish that goal.
This role begins as an Initial 90‑Day Performance Engagement because we believe leadership should be demonstrated through results, not resumes or titles.
At the end of the engagement, the question should be simple: Did our sales team improve because you were here?
If the answer is yes, we’ll want to continue building together in a long‑term leadership role.
We are not trying to generate more leads. We are focused on converting more of the opportunities we already earn.
TurFresh has been in business for more than 26 years, but we don’t operate like a company that’s satisfied with the status quo.
We’re constantly refining how we sell through AI, call analysis, operational feedback, experimentation, evolving sales playbooks, and continuous learning.
You’ll join a company that already has a strong operating foundation, including:
We don’t expect you to arrive with a canned methodology. We expect you to learn our business quickly, contribute ideas, reinforce what works, challenge what doesn’t, and help us continuously improve how we coach and how we sell.
Success is measured by results, not activity.
This role is for someone who enjoys owning performance.
You believe great coaching includes reinforcement, inspection, accountability, and follow‑through, not just delivering advice.
You know how to earn the respect of talented salespeople while challenging them to continually improve.
You’re comfortable having difficult conversations, coaching through resistance, and ensuring that training becomes consistent execution.
You thrive in organizations that are constantly learning, testing, and improving.
Most importantly, you measure your success by one thing: the measurable improvement of the people you lead.
We’re far more interested in how you’ve improved sales performance than where you’ve worked.
The ideal candidate has successfully improved the performance of an inbound sales team by coaching better customer conversations, reinforcing consistent execution, and holding people accountable for improvement.
You should have experience:
Experience selling to residential consumers is preferred. More importantly, we’re looking for someone who can quickly learn our business, earn the team’s trust, and measurably improve performance.
By the end of the engagement, we expect you to have:
If you’ve helped our salespeople improve, and the results demonstrate that impact, we’ll be excited to discuss a permanent leadership opportunity.
We believe performance leaders should demonstrate their ability to improve people, not simply talk about it.
Our process includes:
If you’re excited by the opportunity to help great salespeople become elite, and you can prove it, we’d love to meet you.