In-Office Paid Media Strategist, Irvine, CA

ConsumerDirect, Inc.; Irvine (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

ConsumerDirect, Inc. is seeking a performance-driven Paid Media Specialist to lead paid acquisition across our growing portfolio of B2B brands in Irvine, CA.

This role demands strong analytical skills, creativity, and the ability to manage campaigns end-to-end with compliance considerations. You will collaborate with marketing, product, sales, and creative teams to drive measurable growth through Google Ads and related channels, balancing strategy, execution, and reporting in a fast-paced

Qualifications

• 4+ years hands-on paid acquisition experience.
• 2+ years managing $1M+ in annual ad spend.
• Strong expertise with Google Ads including Search, Performance Max, YouTube.
• Experience using GA4/Looker Studio for reporting and attribution modeling.
• Experience creating briefs and collaborating with designers/copywriters.
• Ability to manage multiple campaigns and cross-functional priorities.

Responsibilities

• Own paid media strategy and execution across Google Ads (Search, Performance Max, YouTube).
• Manage multiple B2B verticals with distinct audiences and compliance needs.
• Conduct keyword research, audience targeting, bidding, and monthly pacing.
• Monitor and optimize campaigns for ROAS, lead quality, and conversions.
• Collaborate with designers and copywriters on ad creative and landing pages.
• Coordinate landing page strategy, A/B testing, and CRO with UX/UI and product teams.
• Build and maintain dashboards using GA4, Looker Studio, HubSpot, etc.
• Deliver weekly performance updates and leadership reporting.
• Coordinate compliance and legal review of ad copy and campaigns.
• Cross-functional collaboration with marketing, product, sales, and compliance.

Skills

Paid media

Google Ads

Campaign management

ROAS optimization

Analytics

Tools

GA4

Looker Studio

HubSpot

Salesforce

Job description

ConsumerDirect, Inc. is seeking a performance-driven Paid Media Specialist to lead paid acquisition across our growing portfolio of B2B brands in Irvine, CA.

This role demands strong analytical skills, creativity, and the ability to manage campaigns end-to-end with compliance considerations. You will collaborate with marketing, product, sales, and creative teams to drive measurable growth through Google Ads and related channels, balancing strategy, execution, and reporting in a fast-paced