Paid Media Specialist

ConsumerDirect, Inc.; Irvine (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

ConsumerDirect, Inc. is seeking a performance-driven Paid Media Specialist to lead paid acquisition across our growing portfolio of B2B brands in Irvine, CA.

This role demands strong analytical skills, creativity, and the ability to manage campaigns end-to-end with compliance considerations. You will collaborate with marketing, product, sales, and creative teams to drive measurable growth through Google Ads and related channels, balancing strategy, execution, and reporting in a fast-paced

Qualifications

• 4+ years hands-on paid acquisition experience.
• 2+ years managing $1M+ in annual ad spend.
• Strong expertise with Google Ads including Search, Performance Max, YouTube.
• Experience using GA4/Looker Studio for reporting and attribution modeling.
• Experience creating briefs and collaborating with designers/copywriters.
• Ability to manage multiple campaigns and cross-functional priorities.

Responsibilities

• Own paid media strategy and execution across Google Ads (Search, Performance Max, YouTube).
• Manage multiple B2B verticals with distinct audiences and compliance needs.
• Conduct keyword research, audience targeting, bidding, and monthly pacing.
• Monitor and optimize campaigns for ROAS, lead quality, and conversions.
• Collaborate with designers and copywriters on ad creative and landing pages.
• Coordinate landing page strategy, A/B testing, and CRO with UX/UI and product teams.
• Build and maintain dashboards using GA4, Looker Studio, HubSpot, etc.
• Deliver weekly performance updates and leadership reporting.
• Coordinate compliance and legal review of ad copy and campaigns.
• Cross-functional collaboration with marketing, product, sales, and compliance.

Skills

Paid media

Google Ads

Campaign management

ROAS optimization

Analytics

Tools

GA4

Looker Studio

HubSpot

Salesforce

Job description

Reports to: Marketing Ads Specialist

Location: Onsite, Irvine, CA

***This position is full-time and in person located in Irvine, CA***

About ConsumerDirect

At ConsumerDirect, we’re transforming the way consumers control their credit, money and privacy through innovative software solutions. As one of Orange County’s Best Places to Work for four years running, we pride ourselves on a collaborative, inclusive, and growth-focused culture. Join our passionate team of professionals dedicated to making a real impact in the financial technology space. As we continue to scale and innovate, we’re looking for a talented individual to join us in our mission to revolutionize the industries we serve.

Position Overview:

We are looking for a performance-driven Paid Media Specialist to own paid acquisition strategy and execution across our growing portfolio of B2B brands. This role is ideal for someone who is highly analytical, creative, and comfortable managing campaigns end-to-end across multiple audiences and products.

You will work closely with marketing, product, sales, compliance, and creative teams to drive measurable business growth through Google Ads and related paid media channels. This role requires someone who can balance strategy, execution, optimization, reporting, and cross-functional collaboration in a fast-paced environment.

Job Duties

• Own paid media strategy and execution across Google Ads including Search, Performance Max, and YouTube campaigns.
• Manage campaigns across multiple B2B verticals with distinct audiences, messaging, and compliance requirements.
• Conduct keyword research, audience targeting, bidding strategy, and monthly budget pacing.
• Monitor campaign performance and continuously optimize for ROAS, lead quality, and conversion efficiency.
• Partner with designers and copywriters to develop, test, and iterate ad creative and landing page experiences.
• Coordinate landing page strategy, A/B testing, and CRO initiatives with UX/UI and product teams.
• Build and maintain reporting dashboards using GA4, Looker Studio, HubSpot, and related analytics platforms.
• Deliver weekly performance updates and strategic reporting to leadership teams.
• Coordinate compliance and legal review processes for ad copy, creative, and campaign messaging.
• Collaborate cross-functionally with marketing, product, sales, and compliance stakeholders to support campaign execution and business objectives.

Qualifications:

• 4+ years of hands-on paid acquisition experience.
• At least 2 years managing $1M+ in annual ad spend.
• Working knowledge of HubSpot, Salesforce, or similar CRM systems preferred.
• Strong expertise with Google Ads platforms including Search, Performance Max, and YouTube.
• Demonstrated success improving ROAS and campaign performance over time.
• Experience managing monthly paid media budgets of $30,000+.
• Strong analytical and reporting skills with GA4, Looker Studio, and attribution modeling.
• Experience writing creative briefs and collaborating with designers and copywriters.
• Ability to manage multiple campaigns, priorities, and business lines simultaneously.
• Excellent communication, organization, and project management skills.

"Consumer Direct embraces diversity, culture, and equal opportunity in a serious way. We are committed to promoting a workplace that represents a wide variety of, backgrounds, perspectives, skills and experiences.