In-Office Digital Marketing & Communications Specialist

SWPC; Maryville (TN); On-site; USD 65,000 - 75,000; Full time

Job summary

Gemtech, a leader in firearms technology, seeks a Digital Marketing Communications Specialist to drive email and SMS campaigns, manage audience segments, and coordinate landing pages for product launches. The role focuses on consumer education, e-commerce objectives, and a strong customer experience.

You will update website content and promotional pages, implement SEO best practices, and monitor campaign performance with data-driven insights.

Qualifications

• Bachelor's degree in marketing, marketing communications or related field.
• Minimum of 2-3 years of related experience in website management and email & SMS marketing.

Responsibilities

• Build, test, schedule, and deploy email and SMS campaigns supporting product launches, promotions, consumer education, and e-commerce objectives.
• Maintain audience segments and approved automated messaging flows supporting customer acquisition, engagement, repeat purchases, and retention.
• Coordinate campaign copy, creative assets, links, and landing pages to deliver a consistent customer experience.
• Update website content, product information, promotional pages, and campaign landing pages.
• Execute the social publishing calendar, monitor community activity, and route customer questions to the appropriate resources.
• Apply SEO fundamentals to website content and identify opportunities to improve discoverability and engagement.
• Track email and SMS revenue, conversion rates, clicks, subscriber growth, unsubscribes, and other agreed-upon performance measures.
• Report website traffic, social engagement, and campaign results, with practical recommendations for improvement.

Skills

Google Analytics

Web content management

Email marketing

SMS marketing

Copywriting

HTML basics

Writing/editing

Education

Bachelor's degree in marketing or related field

Tools

Adobe Creative Suite

CMS platforms

SEO tools

Email marketing software

Job description

Gemtech, a leader in firearms technology, seeks a Digital Marketing Communications Specialist to drive email and SMS campaigns, manage audience segments, and coordinate landing pages for product launches. The role focuses on consumer education, e-commerce objectives, and a strong customer experience.

You will update website content and promotional pages, implement SEO best practices, and monitor campaign performance with data-driven insights.