Associate Marketing Manager

Gemline; Lawrence (MA); On-site; USD 85,000 - 115,000; Full time

Job summary

Gemline, headquartered in Lawrence, MA, is seeking an Associate Marketing Manager to strengthen the connection between marketing, sales and distributor customers. This role develops sales enablement tools and programs, executes trade shows, and leads marketing initiatives that empower the Sales team to sell Gemline products.

Under guidance from the Marketing Communications Senior Manager, you adapt approved campaigns, create customer tools, presentations, flyers, lookbooks, and product displays,

Qualifications

• 5+ years of marketing, sales enablement or related discipline.
• Experience managing large-scale trade shows from planning to execution.
• Ability to adapt marketing campaigns and assets for sales teams and key accounts.

Responsibilities

• Serve as the primary Marketing liaison for Sales, translating needs into defined deliverables.
• Coordinate calendars, launches, and messaging across Campaigns and assets.
• Develop and update customer-facing materials: presentations, flyers, lookbooks, product displays.
• Create product display concepts and merchandising recommendations for meetings and events.
• Identify gaps in sales tools and propose new resources to improve messaging.
• Gather feedback from Sales to improve tools and adoption.

Skills

Marketing strategy

Sales enablement

Trade show management

Content development

Project management

Cross-functional collaboration

Presentation skills

Customer focus

Tools

PowerPoint

MS Office

Job description

Founded in 1958, Gemline is a multi-award-winning consumer products supplier servicing the $27B promotional products industry and is recognized as one of the largest and most respected companies in its industry. Ranked as the 12th largest supplier in revenues industrywide by the Advertising Specialty Institute, Gemline offers a diverse product portfolio that includes bags, backpacks, headwear, umbrellas, luggage, drinkware, electronics, stationery, writing instruments, gourmet foods, lifestyle gifts, and more. In addition to its 12 in-house developed brands, Gemline partners with 34 renowned global consumer brands, including Ahead™, American Tourister®, Anker®, Cool Gear®, CORKCICLE®, Cuisinart®, Hartmann®, High Sierra®, Igloo®, iLive®, MiiR®, Moleskine®, New Balance®, Osprey®, Paper Mate®, Samsonite®, Sharpie®, Timbuk2®, Yankee Candle® and more.

Gemline is widely recognized for its high-quality products, innovative design, retail brand portfolio, responsible business practices and exceptional customer service. The company has deep expertise in design, product engineering & development, CI/Lean, factory oversight, compliance and global sourcing diversification, and is an industry leader in sustainably made products. Its business model makes the process seamless and efficient for distributor partners, creating a strong B2B2B experience.

At Gemline, community is at the core of the company’s purpose, "We Promote Community," which shapes the company’s culture, influences product design, and drives its commitment to creating a positive global impact. Guided by its betterwayTM corporate social responsibility efforts, Gemline focuses on bettering people and the environment. In 2024, the company became both a globally certified B Corporation and registered Massachusetts B Corporation, reinforcing its dedication to balancing purpose and profit.

Gemline has been recognized as one of the Greatest Companies to Work For on multiple occasions, and most recently in 2025 by PPAI, a leading industry association. "Pride in People, Pride in Product" is more than a motto at Gemline, it is a way of life. The company’s associates play a crucial role in delivering an exceptional customer experience, guided by strong foundational values of trust, integrity, humility, diversity, community, and truth. Gemline's success reflects its associates' success, and its culture thrives on collaboration, initiative, continuous problem-solving, safety, and respect for people.

Headquartered in Lawrence, Massachusetts, Gemline operates an integrated light manufacturing facility and distribution center, along with a secondary overflow warehouse, also in Lawrence. Additionally, the company operates a global technical center in Southern China that manages supply chain functions across Asia, including product development, sourcing, quality assurance, compliance, and logistics. It also has two sourcing offices in Vietnam and India. With approximately $140 million in annual revenue and 500 employees worldwide, Gemline is poised for continued growth.

THE ROLE

Gemline is looking for an Associate Marketing Manager to help strengthen the connection between marketing, sales and our distributor customers. This role is responsible for the development of sales enablement tools & programs, the execution of trade shows, and marketing initiatives that equip the Sales team to service our distributors and equip those distributors to sell Gemline products and services to their end customers.

With guidance from the Marketing Communications Senior Manager, this position adapts approved campaign creative, messaging and content and creates customer tools, sales presentations, flyers, lookbooks, product displays and other revenue-supporting initiatives. The role also leads the coordination and execution of Gemline’s trade show presence.

KEY RESPONSIBILITIES

• Serve as the primary Marketing liaison for the Sales team, gathering, prioritizing and translating sales and customer needs into clearly defined marketing deliverables.
• Stay closely aligned with the Marketing Communications Senior Manager on campaign calendars, product launches, promotional priorities, core messaging and approved creative assets.
• Develop and update customer-facing presentations, product recommendations, flyers, lookbooks, campaign materials and other tools that support the sales process.
• Create tailored product display concepts and merchandising recommendations for customer meetings, events and presentations.
• Identify gaps in existing sales tools and recommend new resources that can help Sales communicate Gemline’s product, brand and service stories more effectively.
• Gather feedback from the Sales team and use it to improve the usefulness, relevance and adoption of sales enablement materials.

Content Activation & Asset Management

• Own the production, customization, coordination and ongoing maintenance of sales enablement materials on external customer and industry sites.
• Create, maintain and update industry and customer platform content, including current flyers, lookbooks, product information and other available sales resources.
• Ensure customer-specific and sales-facing materials remain accurate and current as products, inventory, programs and business priorities change.
• Organize sales tools and assets so they are easy for the Sales team to locate, understand and use. Train sales team as needed on these tools.

Trade Shows & Events

• Own the end-to-end planning and execution of industry trade shows, including booth design, logistics, staffing, product merchandising and vendor coordination.
• Partner with Product Management, Sales and Marketing to determine show objectives, featured products, messaging and display priorities.
• Guide the Sales team on customer-facing shows and events, including recommendations and examples for effective product presentation and merchandising.
• Evaluate show performance and identify opportunities to improve future event strategy and execution.

Team & Cross-Functional Leadership

• Build strong working relationships across Sales, Product, Marketing Communications, Creative and other cross-functional teams.
• Establish clear intake, prioritization and project-management processes for sales enablement requests.
• Balance immediate Sales needs with broader Marketing priorities, timelines and resources.
• Manage, coach and develop one direct report, establishing clear responsibilities, goals and performance expectations.
• Additional tasks and deliverables as assigned by management.

REQUIREMENTS

• 5+ years of experience in marketing, sales enablement, event management or a related discipline, ideally within a B2B or promotional products environment.
• Experience managing large-scale trade show logistics from initial planning through on-site execution.
• Experience adapting marketing campaigns and creative assets for sales teams, customer segments or key accounts.
• Strong presentation development, project management and content production skills.
• Ability to translate Sales and Distributor Customer needs into clear, actionable marketing deliverables.
• Strong understanding of adhering to brand standards and the ability to customize materials without compromising established messaging or visual standards.
• Comfortable working cross-functionally with Sales, Marketing, Product and Creative teams.
• People-management experience, including responsibility for at least one direct report.
• Highly organized, detail-oriented and deadline-driven, with the ability to manage multiple priorities simultaneously.

IMPORTANT NOTICE: Our Company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official website under the careers section (https://www.gemline.com/s/careers).