Digital Marketing Communications Specialist

Smith-; Maryville (TN); On-site; USD 52,000 - 74,000; Full time

Job summary

Smith & Wesson seeks a Gemtech Digital Marketing Communications Specialist in Maryville, TN to lead email and SMS campaigns tied to product launches and promotions. This in-office role supports consumer education and e-commerce objectives.

You will manage audience segments, coordinate campaign assets, update site content and landing pages, monitor metrics, and report results with actionable insights. The role requires strong writing, SEO basics, and collaboration in a fast-paced team.

Qualifications

• Bachelor's degree in marketing, marketing communication or related field.
• 2-3 years of related experience in website management and email & SMS marketing.
• Strong writing and editing skills with content for consumers.

Responsibilities

• Build, test, schedule, and deploy email and SMS campaigns for product launches and promotions.
• Maintain audience segments and automated messaging flows for acquisition, engagement and retention.
• Coordinate campaign copy, assets, links and landing pages for consistent customer experience.
• Update website content, product info, promotional pages and campaign landing pages.
• Execute social publishing, monitor community activity and route questions.
• Apply SEO fundamentals to content to improve discoverability.
• Track email/SMS revenue, metrics, and subscriber data with insights.
• Report website traffic and campaign results with practical recommendations.
• Follow processes for subscriber consent, messaging, privacy and platform requirements.
• Support trade shows, dealer events, media activations and product launches.

Skills

Google Analytics

Web content management

Email and SMS marketing software

Copywriting

Adobe Creative Suite

Basic HTML

Strong writing and editing

Deadline-oriented

Collaboration

Strategic thinking

Education

Bachelor's degree in marketing, marketing communication or related field

Tools

Adobe Creative Suite

HTML

Job description

Digital Marketing Communications Specialist

#SWI-7873

Requisition Number

SWI-7873

FT / PT

Full-time

Description

Gemtech Digital Marketing Communications Specialist

The position is in-office/non-remote in Maryville, TN

Who We Are:

The Gemtech story has been seven decades in the making. Beginning back in the 1960's when radiologist and firearm enthusiast Phil Dater began dabbling off-hours in his hospital's machine shop. Dr. Dater merged his passion for guns and his knowledge of ultrasound to create solutions that would silence skeptics and improve the overall shooting experience. With a focus on design, intense testing and a customer-first mentality. Gemtech would grow year-over-year to become one of the world's leading suppressor companies. Gemtech is trusted every day by members of the United States Military, Federal Agencies and local police, as well as being used by thousands of civilian shooters. In 2017, Gemtech was acquired by Smith & Wesson, one of the world's leading firearm manufacturers. This strategic partnership has led to the expansion of Gemtech product innovation and has advanced the accessibility of suppressed shooting options.

Essential Duties and Responsibilities:

• Build, test, schedule, and deploy email and SMS campaigns supporting product launches, promotions, consumer education, and e-commerce objectives.
• Maintain audience segments and approved automated messaging flows supporting customer acquisition, engagement, repeat purchases, and retention.
• Coordinate campaign copy, creative assets, links, and landing pages to deliver a consistent customer experience.
• Update website content, product information, promotional pages, and campaign landing pages.
• Execute the social publishing calendar, monitor community activity, and route customer questions to the appropriate resources.
• Apply SEO fundamentals to website content and identify opportunities to improve discoverability and engagement.
• Track email and SMS revenue, conversion rates, clicks, subscriber growth, unsubscribes, and other agreed-upon performance measures.
• Report website traffic, social engagement, and campaign results, with practical recommendations for improvement.
• Follow approved processes for subscriber consent, messaging, privacy, and platform requirements.
• Support trade shows, dealer events, media activations, and product launches within your functional area.

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.

Education and Experience:

• Bachelor's degree in marketing, marketing communication or related field.
• Minimum of 2-3 years of related experience in website management and email & SMS marketing

Competencies and Skills:

• Google Analytics
• Web content management
• Email and SMS marketing software
• Copywriting
• Experience in the Adobe creative suite is preferred but not required
• Basic HTML is preferred but not required
• Strong writing and editing skills, along with a track record of creating content for consumers.
• Self-motivated, independent, and proactive worker with a high level of organization, professionalism, and attention to detail
• Familiarity and willingness to work in a deadline-oriented, fast-paced team environment
• Strong collaboration and relationship-building skills
• Ability to think strategically
• Ability to work independently while managing multiple responsibilities and projects
• Demonstrated ability to adapt to and learn new processes

Physical Demands:

• Must be comfortable around firearms
• Occasional: walking, standing, bending, kneeling, squatting, reaching, fine and gross upper body motor movement.
• Extended time in a sitting position, prolonged use of a computer, and possible eye strain.
• Occasional lift: 0 to 30 pounds

NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

Normal office environment and office lighting.

Within the Smith & Wesson manufacturing facility, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.

The following Personal Protective Equipment is required: Safety glasses with side shields and hearing protection required when on manufacturing floor. The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear.

RECRUITING FRAUD ALERT

At Smith & Wesson, your personal information and online safety are our top priorities. Our recruiters will only direct candidates to apply through our official career page www.smith-wesson.com/careers . We will never request payments, financial account details, or sensitive information such as Social Security numbers. If you’re unsure about the legitimacy of a message, please contact [e-mail] for verification.

Updated 10/20/2026

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