On-Site Digital Marketing & CRM Specialist

Smith-; Maryville (TN); On-site; USD 52,000 - 74,000; Full time

Job summary

Smith & Wesson seeks a Gemtech Digital Marketing Communications Specialist in Maryville, TN to lead email and SMS campaigns tied to product launches and promotions. This in-office role supports consumer education and e-commerce objectives.

You will manage audience segments, coordinate campaign assets, update site content and landing pages, monitor metrics, and report results with actionable insights. The role requires strong writing, SEO basics, and collaboration in a fast-paced team.

Qualifications

• Bachelor's degree in marketing, marketing communication or related field.
• 2-3 years of related experience in website management and email & SMS marketing.
• Strong writing and editing skills with content for consumers.

Responsibilities

• Build, test, schedule, and deploy email and SMS campaigns for product launches and promotions.
• Maintain audience segments and automated messaging flows for acquisition, engagement and retention.
• Coordinate campaign copy, assets, links and landing pages for consistent customer experience.
• Update website content, product info, promotional pages and campaign landing pages.
• Execute social publishing, monitor community activity and route questions.
• Apply SEO fundamentals to content to improve discoverability.
• Track email/SMS revenue, metrics, and subscriber data with insights.
• Report website traffic and campaign results with practical recommendations.
• Follow processes for subscriber consent, messaging, privacy and platform requirements.
• Support trade shows, dealer events, media activations and product launches.

Skills

Google Analytics

Web content management

Email and SMS marketing software

Copywriting

Adobe Creative Suite

Basic HTML

Strong writing and editing

Deadline-oriented

Collaboration

Strategic thinking

Education

Bachelor's degree in marketing, marketing communication or related field

Tools

Adobe Creative Suite

HTML

Job description

Smith & Wesson seeks a Gemtech Digital Marketing Communications Specialist in Maryville, TN to lead email and SMS campaigns tied to product launches and promotions. This in-office role supports consumer education and e-commerce objectives.

You will manage audience segments, coordinate campaign assets, update site content and landing pages, monitor metrics, and report results with actionable insights. The role requires strong writing, SEO basics, and collaboration in a fast-paced team.