In-Office B2B Media Relations Coordinator — Tech & Trade PR

Ripley PR, Inc.; Maryville (TN); On-site; USD 42,000 - 58,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid holidays

Paid time off

Bonus incentives

Professional growth and development

Free office snacks

Bi-monthly office massages

Early-out opportunities

Job summary

Ripley PR, Inc. in Maryville, Tennessee, is seeking a B2B Media Relations Coordinator to grow a career in earned media. You’ll research reporters, build targeted media lists, and pitch stories for clients in tech, SaaS, construction tech and manufacturing.

This entry-level role emphasizes learning, curiosity about business topics, and strong writing. You’ll collaborate with experienced PR pros in a fast-paced office setting.

Qualifications

• Bachelor’s degree in public relations, communications, journalism, marketing or a related field.
• Internship or entry-level experience in PR, journalism, communications, marketing or a related field is a plus.
• Strong written and verbal communication skills.
• Confidence communicating with new people by phone and email.
• An interest in business, technology and how companies and industries work.
• Ability to research and quickly learn unfamiliar or complex topics.
• Strong writing, grammar and attention to detail.
• Curiosity and an interest in news, media and storytelling.
• Persistence and resilience. An unanswered email or a “no” doesn’t stop you from trying another approach.
• Willingness to learn how to pitch and sell a story effectively.
• Good judgment and the ability to learn what makes a story newsworthy.
• Strong research and organizational skills.
• Ability to manage multiple priorities and meet deadlines.
• A positive, collaborative attitude and willingness to receive feedback and grow.

Responsibilities

• Research reporters, editors, producers, podcast hosts and other relevant media contacts.
• Build and maintain targeted media lists for B2B, trade and business media.
• Pitch story ideas, company news and client experts to media by phone and email.
• Help identify timely, creative and newsworthy story opportunities for clients.
• Monitor industry trends, breaking news and business developments for opportunities.
• Learn our clients’ industries, technologies, products and competitive landscapes.
• Develop relationships with journalists and other media professionals.
• Assist with writing media pitches, press releases and other PR materials.
• Follow up with media contacts and help coordinate interviews.
• Prepare background information and briefing materials for client interviews.
• Participate in client meetings and media relations brainstorms.
• Collaborate with brand managers, writers and senior media relations team members.
• Track media outreach, coverage, results and upcoming opportunities.
• Stay current on business news, media trends and the industries our clients serve.
• Manage multiple assignments and deadlines in a fast-paced agency environment.
• A positive, collaborative attitude and willingness to receive feedback and grow.

Skills

Written communication

Verbal communication

Phone & email outreach

Newsworthiness understanding

Research skills

Story pitching

Attention to detail

Multitasking

Curiosity about industry

Collaborative attitude

Education

Bachelor’s degree in PR/communications/journalism/marketing or related field

Job description

Ripley PR, Inc. in Maryville, Tennessee, is seeking a B2B Media Relations Coordinator to grow a career in earned media. You’ll research reporters, build targeted media lists, and pitch stories for clients in tech, SaaS, construction tech and manufacturing.

This entry-level role emphasizes learning, curiosity about business topics, and strong writing. You’ll collaborate with experienced PR pros in a fast-paced office setting.