B2C Media Relations Coordinator

Ripley PR, Inc.; Maryville (TN); On-site; USD 40,000 - 55,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

14 paid holidays

Paid time off

Bonus opportunities

Professional growth opportunities

Free office snacks

Bi-monthly office massages

Early-out opportunities

Collaborative team environment

Job summary

Ripley PR, Inc. in Maryville, TN, is seeking a B2C Media Relations Coordinator to join our public relations team and grow a career in earned media.

You will work with home service companies, franchises, consumer brands and nonprofits, gaining hands-on experience with reporters, developing compelling story ideas and helping secure meaningful media coverage. This entry-level role emphasizes curiosity, effective communication, and persistence.

Qualifications

• Bachelor’s degree in public relations, communications, journalism, marketing or a related field preferred.
• Internship or entry-level experience in PR, journalism, communications, marketing or a related field is a plus.
• Strong written and verbal communication skills.
• Confidence communicating with new people by phone and email.
• A natural ability to connect with people and build relationships.
• Strong writing, grammar and attention to detail.
• Curiosity and an interest in news, media and storytelling.
• Persistence and resilience. An unanswered email or a "no" doesn't stop you from trying another approach.
• Willingness to learn how to pitch and sell a story effectively.
• Good judgment and the ability to learn what makes a story newsworthy.
• Strong research and organizational skills.
• Ability to manage multiple priorities and meet deadlines.
• A positive, collaborative attitude and willingness to receive feedback and grow.

Responsibilities

• Research reporters, editors, producers, podcast hosts and other relevant media contacts.
• Build and maintain targeted media lists.
• Pitch story ideas and client experts to media by phone and email.
• Help identify timely, creative and newsworthy story opportunities for clients.
• Monitor breaking news, consumer trends, seasonal topics and cultural conversations for opportunities.
• Develop relationships with journalists and other media professionals.
• Assist with writing media pitches, press releases and other PR materials.
• Follow up with media contacts and help coordinate interviews.
• Prepare background information and briefing materials for client interviews.
• Participate in client meetings and media relations brainstorms.
• Collaborate with brand managers, writers and senior media relations team members.
• Track media outreach, coverage, results and upcoming opportunities.
• Stay current on news, media trends and the industries our clients serve.
• Manage multiple assignments and deadlines in a fast-paced agency environment.

Skills

Written communication

Verbal communication

Research

Organization

Time management

Education

Bachelor’s degree in PR/Communications

Job description

Ripley PR is an award-winning global public relations agency specializing in skilled trades, franchising and B2B technology. Founded in 2013, Ripley PR has been recognized by Forbes and Newsweek as one of America's Best PR Agencies and was named 2025 PR Agency of the Year by the Merit Awards.

Our divisions include Orange Orchard, which represents animal welfare nonprofit organizations, and Adventure PR, which serves the adventure travel, tourism and RV industries.

Across our agencies, we represent clients throughout the U.S. and around the world, telling stories that get them noticed and deliver measurable results.

The Role

Ripley PR is looking for a B2C Media Relations Coordinator who is passionate about public relations and eager to build a career in earned media.

This is an ideal opportunity for someone early in their PR or communications career who wants hands-on experience working with reporters, developing story ideas and helping secure meaningful media coverage.

You'll work primarily with home service companies, franchises, consumer-facing brands and nonprofit organizations. Working alongside experienced members of our team, you'll learn how to identify strong stories, find the right media contacts and pitch opportunities to local, regional and national media.

We're looking for someone who is curious, confident, persistent and willing to pick up the phone. You don't need to come in knowing everything about media relations, but you do need to be excited about learning, communicating and pursuing a great story.

What You’ll Do

• Research reporters, editors, producers, podcast hosts and other relevant media contacts.
• Build and maintain targeted media lists.
• Pitch story ideas and client experts to media by phone and email.
• Help identify timely, creative and newsworthy story opportunities for clients.
• Monitor breaking news, consumer trends, seasonal topics and cultural conversations for opportunities.
• Develop relationships with journalists and other media professionals.
• Assist with writing media pitches, press releases and other PR materials.
• Follow up with media contacts and help coordinate interviews.
• Prepare background information and briefing materials for client interviews.
• Participate in client meetings and media relations brainstorms.
• Collaborate with brand managers, writers and senior media relations team members.
• Track media outreach, coverage, results and upcoming opportunities.
• Stay current on news, media trends and the industries our clients serve.
• Manage multiple assignments and deadlines in a fast-paced agency environment.

What We’re Looking For

• Bachelor’s degree in public relations, communications, journalism, marketing or a related field preferred.
• Internship or entry-level experience in PR, journalism, communications, marketing or a related field is a plus.
• Strong written and verbal communication skills.
• Confidence communicating with new people by phone and email.
• A natural ability to connect with people and build relationships.
• Strong writing, grammar and attention to detail.
• Curiosity and an interest in news, media and storytelling.
• Persistence and resilience. An unanswered email or a "no" doesn't stop you from trying another approach.
• Willingness to learn how to pitch and sell a story effectively.
• Good judgment and the ability to learn what makes a story newsworthy.
• Strong research and organizational skills.
• Ability to manage multiple priorities and meet deadlines.
• A positive, collaborative attitude and willingness to receive feedback and grow.

Experience or interest in home services, franchising, consumer brands, nonprofit organizations, animal welfare or travel is a plus, but not required.

How We Work

Media relations is collaborative, and we believe some of the best learning happens by working alongside experienced PR professionals.

Our team works together in our Maryville, Tennessee office, where you'll have the opportunity to brainstorm story ideas, listen to experienced media relations professionals pitch reporters, react quickly to breaking news and learn what turns a good idea into meaningful media coverage.

This is a full-time, in-office position and is not remote or hybrid. Candidates must be able to work from our Maryville office. Some travel may be required.

• Medical, dental and vision insurance
• 401(k) with company match
• 14 paid holidays
• Paid time off
• Bonus and goal incentives
• Professional growth and development opportunities
• Free office snacks
• Bi-monthly office massages
• Early-out opportunities
• A collaborative team environment where great ideas, initiative and results are recognized