B2B Tech Media Relations Strategist

Ripley PR, Inc.; Maryville (TN); On-site; USD 50,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) with company match

14 paid holidays

Paid time off

Bonus and goal incentives

Professional growth and development

Bi-monthly office massages

Early-out opportunities

Job summary

Ripley PR, a leading public relations agency, is seeking an experienced B2B Media Relations Specialist to turn complex technologies and business challenges into compelling earned media opportunities. You will craft newsworthy stories, pitch reporters, and drive coverage for technology, SaaS, and professional services clients.

The role emphasizes writerly storytelling, strategic pitching, and journalist relationship-building, with a focus on delivering measurable results for diverse B2B clients

Qualifications

• 2+ years of professional public relations or media relations experience.
• Bachelor’s degree in public relations, communications, marketing or related field.
• Passion for earned media, storytelling and pursuing opportunities for clients.
• Exceptional verbal and written communication, with ability to persuade reporters and editors.

Responsibilities

• Develop creative, timely and newsworthy story angles for B2B clients.
• Pitch reporters and editors by phone and email to earn coverage.
• Translate complex technologies and business issues into clear stories for media.
• Write concise, persuasive pitches that capture reader attention.
• Build and maintain strong relationships with journalists and media professionals.
• Identify opportunities tied to industry trends and breaking news.
• Prepare client subject matter experts for interviews and media opportunities.
• Collaborate with account strategists and writers to strengthen campaigns.

Skills

Public relations

Media relations

Storytelling

Sales pitching

Writing skills

News judgment

Education

Bachelor's degree in public relations/communications/marketing

Job description

Ripley PR, a leading public relations agency, is seeking an experienced B2B Media Relations Specialist to turn complex technologies and business challenges into compelling earned media opportunities. You will craft newsworthy stories, pitch reporters, and drive coverage for technology, SaaS, and professional services clients.

The role emphasizes writerly storytelling, strategic pitching, and journalist relationship-building, with a focus on delivering measurable results for diverse B2B clients