B2B Media Relations Specialist

Ripley PR, Inc.; Maryville (TN); On-site; USD 50,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) with company match

14 paid holidays

Paid time off

Bonus and goal incentives

Professional growth and development

Bi-monthly office massages

Early-out opportunities

Job summary

Ripley PR, a leading public relations agency, is seeking an experienced B2B Media Relations Specialist to turn complex technologies and business challenges into compelling earned media opportunities. You will craft newsworthy stories, pitch reporters, and drive coverage for technology, SaaS, and professional services clients.

The role emphasizes writerly storytelling, strategic pitching, and journalist relationship-building, with a focus on delivering measurable results for diverse B2B clients

Qualifications

• 2+ years of professional public relations or media relations experience.
• Bachelor’s degree in public relations, communications, marketing or related field.
• Passion for earned media, storytelling and pursuing opportunities for clients.
• Exceptional verbal and written communication, with ability to persuade reporters and editors.

Responsibilities

• Develop creative, timely and newsworthy story angles for B2B clients.
• Pitch reporters and editors by phone and email to earn coverage.
• Translate complex technologies and business issues into clear stories for media.
• Write concise, persuasive pitches that capture reader attention.
• Build and maintain strong relationships with journalists and media professionals.
• Identify opportunities tied to industry trends and breaking news.
• Prepare client subject matter experts for interviews and media opportunities.
• Collaborate with account strategists and writers to strengthen campaigns.

Skills

Public relations

Media relations

Storytelling

Sales pitching

Writing skills

News judgment

Education

Bachelor's degree in public relations/communications/marketing

Job description

Ripley PR is an award-winning global public relations agency specializing in skilled trades, franchising, and B2B technology. Founded in 2013, Ripley PR has been recognized by Forbes and Newsweek as one of America's Best PR Agencies and was named 2025 PR Agency of the Year by the Merit Awards.

Our divisions include Orange Orchard, which represents animal welfare nonprofit organizations, and Adventure PR, which serves the adventure travel, tourism and RV industries.

Across our agencies, we represent clients throughout the U.S. and around the world, telling stories that get them noticed and deliver measurable results.

The Role

Ripley PR is looking for an experienced B2B Media Relations Specialistwho knows how to turn complex industries, technologies and business challenges into compelling earned media opportunities.

We're looking for someone who is passionate about public relations, loves the pursuit of a great media placement and gets excited about finding the story that will make a reporter say yes.

This role works primarily with B2B technology and SaaS companies, construction technology companies, home services technology providers, professional and business services companies, manufacturers and other B2B organizations, identifying stories that matter to their customers, industries and the media covering them.

The right person is part writer, part strategist and part salesperson. You must be able to quickly understand a client's business, industry and expertise, identify what makes the story relevant and persuade reporters and editors that our clients and their subject matter experts belong in the conversation.

That means being just as comfortable picking up the phone and selling an idea as writing a sharp, highly targeted email pitch.

What You'll Do

• Develop creative, timely and newsworthy story angles for B2B clients.
• Pitch reporters, editors, producers, podcast hosts and other media contacts by phone and email.
• Earn meaningful trade, business, local, regional and national media coverage for clients.
• Translate complex technologies, products, services and industry issues into clear, compelling stories.
• Build pitches that quickly communicate why a story matters to a publication and its audience.
• Identify opportunities tied to industry trends, breaking news, research, data, regulatory developments, innovation and emerging business challenges.
• Position client executives and SMEs as credible thought leaders and industry resources.
• Build and maintain strong relationships with journalists, editors and other media professionals.
• Write and pitch press releases, media pitches, contributed content and other PR materials.
• Develop media relations strategies designed to achieve specific client business and communications goals.
• Prepare client subject matter experts for interviews and help them become valuable, trusted media sources.
• Participate in client meetings and contribute media relations ideas and recommendations.
• Collaborate closely with account strategists, writers and other media relations specialists to develop stronger stories and campaigns.
• Track media relations activity, results and opportunities.
• Stay current on business news, media trends and the industries our clients serve.
• Manage multiple clients, deadlines and opportunities in a fast-paced agency environment.

What We're Looking For

• 2+ years of professional public relations, media relations, communications or related experience.
• A bachelor’s degree in public relations, communications, marketing or a related field.
• A genuine passion for public relations, earned media and storytelling, with the drive to continually pursue opportunities for clients.
• Exceptional verbal and written sales skills, with the ability to persuade others to see the value, relevance and newsworthiness of an idea.
• Confidence pitching by phone and the ability to establish rapport quickly with reporters, editors and producers.
• A track record of successfully pitching stories and earning media coverage.
• Strong understanding of what makes a compelling consumer story.
• Excellent writing, grammar and AP Style skills.
• The ability to write concise, persuasive pitches that get attention quickly.
• Persistence and resilience. You aren't discouraged by an unanswered email or a no. You look for a better angle, a better contact or a better opportunity.
• Strong relationship-building and interpersonal skills.
• Curiosity and the ability to uncover interesting stories others might overlook.
• Sound news judgment and the ability to recognize what will and will not interest the media.
• Excellent time-management and organizational skills.
• Ability to manage competing priorities and move quickly when news opportunities arise.

Experience working with B2B technology, SaaS, construction technology, home services technology, manufacturing, professional services or other complex B2B industries is preferred.

How We Work

Media relations is collaborative. The best ideas often come from conversations between people who understand different clients, industries and media opportunities.

Our team works together in our Maryville, Tennessee office, where media relations specialists, strategists and writers can brainstorm angles, react quickly to breaking opportunities, share media intelligence and learn from one another in real time.

For that reason, this is a full-time, in-office position and is not remote or hybrid. Candidates must be able to work from our Maryville office. Some travel may be required.

• Medical, dental and vision insurance
• 401(k) with company match
• 14 paid holidays
• Paid time off
• Bonus and goal incentives
• Professional growth and development opportunities
• Free office snacks
• Bi-monthly office massages
• Early-out opportunities
• A collaborative team environment where great ideas and great results are recognized