B2C Media Relations Coordinator — Launch Your PR Career

Ripley PR, Inc.; Maryville (TN); On-site; USD 40,000 - 55,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

14 paid holidays

Paid time off

Bonus opportunities

Professional growth opportunities

Free office snacks

Bi-monthly office massages

Early-out opportunities

Collaborative team environment

Job summary

Ripley PR, Inc. in Maryville, TN, is seeking a B2C Media Relations Coordinator to join our public relations team and grow a career in earned media.

You will work with home service companies, franchises, consumer brands and nonprofits, gaining hands-on experience with reporters, developing compelling story ideas and helping secure meaningful media coverage. This entry-level role emphasizes curiosity, effective communication, and persistence.

Qualifications

• Bachelor’s degree in public relations, communications, journalism, marketing or a related field preferred.
• Internship or entry-level experience in PR, journalism, communications, marketing or a related field is a plus.
• Strong written and verbal communication skills.
• Confidence communicating with new people by phone and email.
• A natural ability to connect with people and build relationships.
• Strong writing, grammar and attention to detail.
• Curiosity and an interest in news, media and storytelling.
• Persistence and resilience. An unanswered email or a "no" doesn't stop you from trying another approach.
• Willingness to learn how to pitch and sell a story effectively.
• Good judgment and the ability to learn what makes a story newsworthy.
• Strong research and organizational skills.
• Ability to manage multiple priorities and meet deadlines.
• A positive, collaborative attitude and willingness to receive feedback and grow.

Responsibilities

• Research reporters, editors, producers, podcast hosts and other relevant media contacts.
• Build and maintain targeted media lists.
• Pitch story ideas and client experts to media by phone and email.
• Help identify timely, creative and newsworthy story opportunities for clients.
• Monitor breaking news, consumer trends, seasonal topics and cultural conversations for opportunities.
• Develop relationships with journalists and other media professionals.
• Assist with writing media pitches, press releases and other PR materials.
• Follow up with media contacts and help coordinate interviews.
• Prepare background information and briefing materials for client interviews.
• Participate in client meetings and media relations brainstorms.
• Collaborate with brand managers, writers and senior media relations team members.
• Track media outreach, coverage, results and upcoming opportunities.
• Stay current on news, media trends and the industries our clients serve.
• Manage multiple assignments and deadlines in a fast-paced agency environment.

Skills

Written communication

Verbal communication

Research

Organization

Time management

Education

Bachelor’s degree in PR/Communications

Job description

Ripley PR, Inc. in Maryville, TN, is seeking a B2C Media Relations Coordinator to join our public relations team and grow a career in earned media.

You will work with home service companies, franchises, consumer brands and nonprofits, gaining hands-on experience with reporters, developing compelling story ideas and helping secure meaningful media coverage. This entry-level role emphasizes curiosity, effective communication, and persistence.