In-House Global Paid Social Planner — AI-Driven Media

Adobe; San Francisco (CA); On-site; USD 149,000 - 215,000; Full time

Job summary

Adobe is establishing a new in-house media planning function to take direct ownership of end-to-end media buying and develop an AI-driven engine for global advertising execution.

As Senior Media Planner, this role will translate regional media strategy into tactical media plans for one or more paid channels — starting with Meta, TikTok, and Snap — converting strategy into plans the buy desk can implement directly.

Qualifications

• 5+ years of digital advertising or media planning/buying.
• Hands-on experience with at least one of Meta, TikTok, or Snap.
• Strong knowledge of platform ad managers and targeting tools.
• Experience managing multi-market activations across languages.
• Proven track record of performance-focused paid social campaigns.

Responsibilities

• Translate regional media strategy into tactical plans for paid channels.
• Ensure plans are platform-native and ready to execute by the buy desk.
• Collaborate with regional strategists and India-based teams on optimization.
• Maintain QA, tagging, and alignment with global planning standards.

Skills

5+ years in digital advertising

Experience with Meta/TikTok/Snap

Platform ad managers proficiency

Multi-market activation experience

Analytical and QA skills

Cross-team communication

Tools

Meta Ads Manager

TikTok Ads Manager

Snap Ads Manager

GenPem/AEP/RTCDP

Job description

Adobe is establishing a new in-house media planning function to take direct ownership of end-to-end media buying and develop an AI-driven engine for global advertising execution.

As Senior Media Planner, this role will translate regional media strategy into tactical media plans for one or more paid channels — starting with Meta, TikTok, and Snap — converting strategy into plans the buy desk can implement directly.