IMC Account Manager - Global Brand Strategy & Activation

Mattel; Juneau (AK); On-site; USD 97,000 - 147,000; Full time

Job summary

Mattel is seeking an Account Manager on the Integrated Marketing Communications (IMC) team for the Fisher‑Price brand. You will support end-to-end strategic and project execution across global marketing campaigns and assets.

In this role you will drive cross-functional collaboration, maintain Brand Foundation, manage briefs with clear SLAs, and lead brand tentpoles and assets from concept through production, aligning with budgets and timelines across Marketing, Production and centers of

Qualifications

• 7+ years in marketing, advertising, operations or program management leading cross-functional teams.
• Highly analytical and creative mind capable of distilling complex ideas into succinct solutions.
• Strong understanding of industry, category and media landscape.
• Excellent interpersonal skills that encourage cooperation and problem solving.
• Growth mindset, positive attitude and passion to succeed in a fast-paced, matrixed organization.

Responsibilities

• Support the IMC Account Lead in driving strategic and project support across all integrated marketing communications to inspire breakthrough work.
• Implement and maintain Brand Foundation and Brand Identities for differentiation and global consistency.
• Manage Marketing Brief intake, ensuring inputs meet approved SLAs.
• Assist in developing Communications plans and coordinating with IMC cross-functional teams.
• Collaborate with Project Management to plan workflow and budgets, delivering on time and on budget.
• Lead development of brand tentpoles, cross-category promotions and global brand guides.
• Lead IMC status meetings and Brand 360 updates for cross-functional alignment.
• Approve asset creation for Marketing from concept to production.
• Align scopes of work and budgets with Marketing, PM and Production.
• Monitor projects in real time and share actionable insights.
• Provide competitive insights with real-time takeaways.

Skills

Cross-functional leadership

Analytical thinking

Industry knowledge

Interpersonal skills

Growth mindset

Leadership

Curiosity

Job description

Mattel is seeking an Account Manager on the Integrated Marketing Communications (IMC) team for the Fisher‑Price brand. You will support end-to-end strategic and project execution across global marketing campaigns and assets.

In this role you will drive cross-functional collaboration, maintain Brand Foundation, manage briefs with clear SLAs, and lead brand tentpoles and assets from concept through production, aligning with budgets and timelines across Marketing, Production and centers of