Account Manager on the Integrated Marketing Communications (IMC) team for the Fisher‑Price brand, supporting end‑to‑end strategic and project execution across global marketing campaigns and assets.
Account Management – 80%
- Support the IMC Account Lead in driving strategic and project support across all integrated marketing communications to inspire breakthrough work.
- Implement and maintain Brand Foundation and Brand Identities to ensure category and portfolio differentiation and global consistency.
- Manage the Marketing Brief intake process, ensuring clear communication between IMC and Marketing and that all required inputs are provided with approved SLAs.
- Assist the Account Lead in developing Communications plans and coordinating with the IMC cross‑functional team and Marketing to meet business and brand goals.
- Collaborate with Project Management to develop workflow and resource plans, coordinating with Marketing, Production and relevant centers of excellence to deliver on time and on budget.
- Lead the development of brand tentpoles, including cross‑category promotions, collaborations, and activations, and create global brand guides.
- Lead IMC status meetings to track project progress and ensure clear communication on all projects.
- Participate in Brand 360 meetings to represent the IMC Pod, sharing updates and contributing to cross‑functional projects.
- Approve asset creations for Marketing from concept presentation through production, covering retail and merch guides, demand creation videos, galleries, live events, graphics/logos, etc.
- Align with Marketing, Project Management and Production on annual and seasonal scopes of work and production budgets, monitoring scope and budget throughout project lifecycle and reporting updates as needed.
- Collaborate daily with brand and product marketing, cross‑functional teams, and IMC partners to monitor and troubleshoot projects in real time.
- Monitor and analyze competitive marketing communications, sharing real‑time ‘hot takes’ and bi‑annual presentations with actionable takeaways.
Creative Strategy – 20%
- Support the Creative Strategist in developing Creative Strategy/GTB by contributing insights across brand, category, consumer, culture and competitive landscapes.
- Partner with the Creative Strategist to develop and present creative strategy, ideas and executions to key stakeholders throughout the review and approval process.
- Assist the Creative Strategist in facilitating internal brainstorm and ideation sprints with relevant cross‑functional partners to generate actionable ideas.
What We’re Looking For:
- 7+ years in marketing, advertising, operations or program management leading cross‑functional teams.
- Highly analytical and creative mind capable of distilling complex ideas into succinct solutions.
- Strong understanding of industry, category and media landscape.
- Excellent interpersonal skills that encourage cooperation and problem solving.
- Growth mindset, positive attitude and passion to succeed in a fast‑paced, matrixed organization.
- Inspirational, motivating and empathetic team leadership.
- Relentless curiosity and ability to create a culture of insight and innovation.
The annual base salary range for this position is between $96,800.00 and $147,000.00. This range is indicative of projected hiring range; the actual salary will be determined based on location, skills and experience.
Mattel is an affirmative action/equal opportunity employer. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities and those of all sexual orientations and gender identities.