Global Toy Marketing Associate Manager

Mattel, Inc.; East Aurora (NY); On-site; USD 91,000 - 115,000; Full time

Job summary

Mattel, Inc. is seeking a collaborative Associate Manager, Global Toy Marketing for Fisher-Price to drive the Baby toy portfolio from concept through launch.

You will partner with Design, Packaging, Development, Finance, Brand Strategy, and regional teams to bring Fisher-Price baby products to life and shape long-term roadmaps. You’ll own end-to-end product development, pricing architecture, and field insights while building 3–5 year product roadmaps, and presenting strategy to senior leadership

Qualifications

• 5+ years of experience in product or brand marketing, franchise management, or related field; MBA preferred but not required with right experience.

Responsibilities

• Own day-to-day management of product segments and serve as point of contact for toy inquiries and information.
• Manage product portfolio, tools, documents, and pricing strategies; drive P&L and business objectives.

Skills

Product marketing

Brand marketing

Franchise management

Cross-functional relationships

P&L management

Storytelling

Education

MBA preferred

Tools

PowerPoint

Excel

Outlook

Word

Job description

Mattel, Inc. is seeking a collaborative Associate Manager, Global Toy Marketing for Fisher-Price to drive the Baby toy portfolio from concept through launch.

You will partner with Design, Packaging, Development, Finance, Brand Strategy, and regional teams to bring Fisher-Price baby products to life and shape long-term roadmaps. You’ll own end-to-end product development, pricing architecture, and field insights while building 3–5 year product roadmaps, and presenting strategy to senior leadership