Associate Manager Toy Marketing

Mattel; East Aurora (NY); On-site; USD 91,000 - 115,000; Full time

Job summary

Mattel is seeking a collaborative Associate Manager, Global Toy Marketing within Fisher-Price to drive the Baby toy portfolio from concept to launch. You will partner across Design, Packaging, Development, Finance and regional teams to bring Fisher-Price baby products to life.

You will own end-to-end product development, pricing architecture, and 3–5 year roadmaps, while leading consumer and competitive insights and managing the P&L.

Qualifications

• 5+ years (3 with MBA) in product marketing, brand marketing, or franchise management.
• CPG/toy marketing exposure with retail buyer dynamics and mass/specialty/e-commerce.
• Strong cross-functional relationships across Design, R&D, and manufacturing.

Responsibilities

• Own day-to-day management of product segments and toy inquiries.
• Partner to manage product portfolio, tools, documents, and P&L.
• Lead end-to-end product development from concept to launch readiness.
• Collaborate on pricing architecture and competitive positioning.
• Build 3–5 year toy product roadmaps balancing innovation and refresh cycles.
• Lead insights to inform positioning, features, pricing tiers, and differentiation.
• Own revenue, margin, SKU productivity, and POS metrics.
• Coordinate with regional teams to align global strategies.
• Prepare and deliver strategic presentations to senior audiences.
• Lead global business reporting and cross-functional communication.

Skills

Product marketing

Brand marketing

Franchise management

Cross-functional collaboration

Pricing strategy

Forecasting

P&L management

Presentation skills

PowerPoint

Excel

Outlook

Word

Education

MBA (preferred)

Tools

PowerPoint

Excel

Outlook

Word

Job description

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

Fisher-Price has been inspiring joyful play and supporting early childhood development for generations. We’re looking for a collaborative product marketer to join the Fisher-Price Global Brand Team as an Associate Manager, Global Toy Marketing.

In this role, you’ll work in close partnership with the Toy Marketing Manager to drive the Baby toy business, supporting end-to-end toy portfolio strategy and product development pipeline. You’ll collaborate with cross-functional partners across Design, Packaging, Development, Finance, Brand Strategy, and regional commercial teams to bring Fisher-Price baby products to life.

What Your Impact Will Be:

• Own the day-to-day management of the product segments and act as point of contact for toy inquiries and dissemination of toy information
• Work in collaboration with the manager to manage the product portfolio and all key product line tools and documents, develop business strategies, objectives & insights and manage the P&L.
• Own end-to-end product development, from early concept through launch readiness, collaborating closely with Design, Packaging, Development, and manufacturing partners.
• Collaborate with manager to manage toy pricing architecture and competitive positioning across the portfolio.
• Partner with leadership to build 3–5 year toy product roadmaps that balance innovation with refresh cycles.
• Lead consumer and competitive insights to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
• Own business performance metrics including revenue, margin, SKU productivity, POS, etc.
• Coordinate with regional commercial teams to align on and gain buy-in to global product strategies.
• Prepare and deliver clear, strategic presentations to large, senior and cross-functional audiences
• Lead global business reporting, analysis, and ongoing communication with regional teams and lines of business

What We’re Looking For:

• 5+ years (3 years with MBA) experience in product marketing, brand marketing (on brand or agency side), franchise management/marketing, or a related discipline. MBA preferred but not required with the right experience.
• Background in CPG or toy, ideally with exposure to retail buyer dynamics and mass/specialty/e-commerce distribution.
• Track record of building strong cross-functional relationships and navigating complex, matrixed organizations with multiple functions and stakeholders; experience partnering with Design, R&D, and manufacturing.
• Ability to define toy segments, pricing ladders, and innovation cycles to build a clear product strategy and roadmap.
• Thorough understanding of marketing mix and KPIs.
• Strong quantitative and financial skills, including forecasting, pricing strategy, SKU productivity, and POS analysis.
• Comfort with P&L management at the brand or category level
• Ability to synthesize data and consumer insights into clear, actionable recommendations
• Strong ability to manage complex product development timelines
• Excellent communication and storytelling skills – able to influence and present confidently to senior leadership and large audiences
• Highly organized, detail-oriented, and independently motivated with strong follow-through.
• Proficiency in PowerPoint, Excel, Outlook, and Word
• Demonstrated agrowth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Beware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $91,000 and $115,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy