Senior Product Marketing Leader - Identity Security (Remote)

pc/nametag; Ann Arbor (MI); Remote; USD 160,000 - 210,000; Full time

Benefits offered by this job

Remote-first: Work from anywhere in US

Equity ownership

Comprehensive health benefits

Flexible paid time off

Quarterly team off-sites

Job summary

Nametag is seeking a Director of Product Marketing to own positioning and messaging for its core identity verification platform. You will drive launches, create sales-ready materials, and coordinate with Product, Engineering, Marketing, and Sales.

You will lead competitive intelligence, pricing, and analyst relations, ensuring consistent language across decks, websites, and customer conversations in a fast-growing, remote-first environment.

Qualifications

• 8+ years in product marketing, including at a B2B security software company.
• Own positioning and messaging that withstands CISO scrutiny.
• Experience leading end-to-end product launches with enablement.
• Deep understanding of enterprise security buyers and sales cycles.
• Familiarity with ITSM/IAM ecosystems (Okta, ServiceNow, M365, Zendesk).
• Strong competitive intelligence; fair, testable differentiators.
• Experience with analysts relationships (Gartner/Forrester/KC).
• Excellent, disciplined writing and sales enablement tooling knowledge.

Responsibilities

• Own core-IDV narratives and ensure consistent messaging across surfaces.
• Lead go-to-market planning for new platform modules and features.
• Create competitive battlecards and differentiators with current data.
• Develop sales enablement materials and train Sales and SEs.
• Partner with channel teams for partner enablement and co-sell readiness.
• Brief industry analysts and represent Nametag at events and webinars.
• Own pricing and packaging communications and ROI/TCO models.
• Develop customer stories and proof points with Customer Success.

Skills

Product marketing

Messaging

Launch management

Sales enablement

Competitive intelligence

B2B cybersecurity

Tools

HubSpot

Job description

Nametag is seeking a Director of Product Marketing to own positioning and messaging for its core identity verification platform. You will drive launches, create sales-ready materials, and coordinate with Product, Engineering, Marketing, and Sales.

You will lead competitive intelligence, pricing, and analyst relations, ensuring consistent language across decks, websites, and customer conversations in a fast-growing, remote-first environment.