Hybrid Web Content Strategist: SEO & AI-Driven Finance

Apple-Federal-Credit-Union; Fair Oaks (VA); Hybrid; USD 72,000 - 90,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) with employer match

Paid time off and 11 paid federal hol­

Tuition reimbursement and ongoing培训

Job summary

Apple FCU is seeking a Web Content Strategist in Fairfax, VA, a hybrid role focused on owning web content experience. You’ll write, edit, and publish content in Umbraco, ensure regulatory disclosures are accurate, and optimize for both traditional search and AI answer engines.

You’ll collaborate with Compliance, Marketing, and IT to align brand voice with performance metrics, accessibility, and data-driven improvements.

Qualifications

• Bachelor’s degree in marketing, communications, digital media or a related field.
• 3+ years of experience in web content writing, digital content strategy, or content marketing, ideally in financial services.
• Hands-on experience with a CMS platform (Umbraco strongly preferred; experience with a comparable structured CMS will be considered).
• Demonstrated understanding of SEO fundamentals: on-page optimization, metadata, internal linking, and keyword research.
• Excellent, precise writing and editing skills, with the ability to make technical/financial information clear and member-friendly.
• Comfort working within a compliance-reviewed content process and regulatory disclosure requirements.

Responsibilities

• Write, edit, and publish web content in Umbraco CMS across product pages, rate pages, articles, and landing pages, maintaining Apple FCU's brand voice and visual standards.
• Maintain a consistent publishing cadence and content calendar in coordination with Marketing campaigns and product launches.
• Collaborate with quarterly reviewers/department heads to coordinate content reviews and product objectives.
• Ensure all product, rate, and disclosure content is accurate, current, and reviewed for regulatory compliance before publishing.
• Structure and rewrite priority pages in clear Q&A and comparison formats optimized for AI answer engines.
• Apply on-page SEO best practices across all new and existing content.
• Implement and maintain structured data (schema.org markup) across content types.
• Monitor AI-generated answers for accuracy and flag gaps.

Skills

Writing & Editing

SEO fundamentals

Content strategy

Compliance knowledge

Education

Bachelor’s degree in marketing, communications, digital media or a related field

Tools

Umbraco CMS

Looker Studio

Google Analytics

Google Search Console

Salesforce Marketing Cloud (SFMC)

Job description

Apple FCU is seeking a Web Content Strategist in Fairfax, VA, a hybrid role focused on owning web content experience. You’ll write, edit, and publish content in Umbraco, ensure regulatory disclosures are accurate, and optimize for both traditional search and AI answer engines.

You’ll collaborate with Compliance, Marketing, and IT to align brand voice with performance metrics, accessibility, and data-driven improvements.