SEO Content Strategy Lead for AI & Product Launches

Apple Inc.; Cupertino (CA); On-site; USD 150,000 - 226,000; Full time

Benefits offered by this job

Medical & Dental Coverage

Employee stock programs

Retirement benefits

Job summary

Apple Inc. in Cupertino seeks an SEO Program Manager focused on content to lead optimization across Apple's digital ecosystem. You will run search-led programs from keyword research to AI platform optimization and collaborate with Commercial Marketing, Merchandising, Product Marketing, and Marcom teams.

You will own roadmaps, craft data-driven strategies, and drive on-page optimization, internal linking, and semantic improvements at scale, shaping how millions discover Apple online.

Qualifications

• 8+ years of hands-on SEO with a clear focus on content optimization.
• Has independently owned an SEO content roadmap covering multiple product lines or business segments at the same time.
• Has carried out and delivered large-scale keyword research projects that directly shaped content production or site architecture decisions.
• Has presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above)

Responsibilities

• Lead end‑to‑end program management of SEO‑led content initiatives with significant scope and cross‑functional dependencies.
• Carry out large‑scale keyword research and content gap analyses across traditional search engines and AI platforms (ChatGPT, Gemini, Perplexity).
• Build strategies to optimize content for AI‑powered search, including entity and semantic optimization.
• Produce content briefs, guidelines, and documentation that help cross‑functional teams create search‑friendly content at scale.
• Track, analyze, and report on content performance using search analytics and user behavior data, and turn insights into prioritized recommendations.
• Train and mentor team members on content SEO best practices and emerging AI optimization strategies

Skills

SEO strategy

Content optimization

Keyword research

Cross-functional collaboration

Data-driven decision making

Tools

Google Search Console

Profound

seoClarity

Ahrefs

Screaming Frog

Job description

Apple Inc. in Cupertino seeks an SEO Program Manager focused on content to lead optimization across Apple's digital ecosystem. You will run search-led programs from keyword research to AI platform optimization and collaborate with Commercial Marketing, Merchandising, Product Marketing, and Marcom teams.

You will own roadmaps, craft data-driven strategies, and drive on-page optimization, internal linking, and semantic improvements at scale, shaping how millions discover Apple online.