SEO Content Program Lead for AI & Product Launches

Apple Inc.; Cupertino (CA); On-site; USD 150,000 - 226,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Stock options / RSUs

Tuition reimbursement

Relocation assistance

Job summary

Apple Inc. is seeking an SEO Program Manager to lead content optimization across Apple’s digital ecosystem. You will own content strategies, run keyword research, and coordinate with Marketing, Merchandising, Product Marketing, and Marcom to integrate SEO into product launches and campaigns.

The role emphasizes data-driven content, AI-powered search, and scalable optimization across multiple product lines. You will mentor teams and influence cross-functional decisions.

Qualifications

• 8+ years of hands-on SEO experience focused on content optimization.
• Independently owned an SEO content roadmap covering multiple product lines.
• Large-scale keyword research shaping content and site architecture decisions.
• Experience presenting SEO performance to senior stakeholders (Director level+).

Responsibilities

• Lead end-to-end SEO-led content programs with cross-functional dependencies.
• Carry out large-scale keyword research and content gap analyses across search engines and AI platforms.
• Develop strategies to optimize content for AI-powered search and semantic optimization.
• Produce briefs, guidelines, and documentation for cross-functional teams.

Skills

Content optimization

Keyword research

Cross-functional leadership

SEO strategy

AI-powered search

Tools

Google Search Console

Profound

seoClarity

Ahrefs

Screaming Frog

Job description

Apple Inc. is seeking an SEO Program Manager to lead content optimization across Apple’s digital ecosystem. You will own content strategies, run keyword research, and coordinate with Marketing, Merchandising, Product Marketing, and Marcom to integrate SEO into product launches and campaigns.

The role emphasizes data-driven content, AI-powered search, and scalable optimization across multiple product lines. You will mentor teams and influence cross-functional decisions.