Senior Marketing Content Strategist - Growth & ROI (Hybrid)

Apple Bank for Savings; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Apple Bank for Savings seeks a Marketing Content Strategist to shape and execute content across digital and traditional channels in a hybrid New York environment. You will leverage industry best practices to enhance brand awareness, customer acquisition and engagement while ensuring compliance with regulatory standards.

Responsibilities include refining content frameworks, maintaining a centralized library, and reporting performance to optimize ROI, with collaboration across marketing and agency

Qualifications

• 4–6 years of progressive experience in content strategy and design, including impact in regulated environments.
• Financial services experience strongly preferred.
• Advanced certifications or continuing education in relevant disciplines encouraged.

Responsibilities

• Develop and execute targeted content across key channels, including digital and traditional media.
• Lead and refine content frameworks, standards, and messaging approaches.
• Maintain a centralized content library and ensure on-brand materials.
• Track, analyze, and report content performance to optimize ROI.
• Collaborate with internal stakeholders and agency partners to execute campaigns.

Skills

Content strategy

Cross-functional collaboration

Stakeholder influence

Autonomy in fast-paced env

Education

Bachelor’s degree in design/marketing

Tools

Adobe Creative Suite

Figma

Hootsuite

Job description

Apple Bank for Savings seeks a Marketing Content Strategist to shape and execute content across digital and traditional channels in a hybrid New York environment. You will leverage industry best practices to enhance brand awareness, customer acquisition and engagement while ensuring compliance with regulatory standards.

Responsibilities include refining content frameworks, maintaining a centralized library, and reporting performance to optimize ROI, with collaboration across marketing and agency