Hybrid Social Media Strategist (B2B/B2C)

Canon-Medical-Systems; Melville (NY); Hybrid; USD 66,000 - 82,000; Full time

Benefits offered by this job

Employee referral bonus

Employee discounts

Dress for Your Day attire program

Volunteer opportunities

Swag! Canon welcome kit

Job summary

Canon U.S.A., Inc. in Melville, NY is seeking a Social Media Specialist to join the Social Media & Content Strategy team. This role blends technical excellence with compelling B2B storytelling across platforms, engaging corporate decision-makers and consumers.

The ideal candidate understands platform nuances for B2B and B2C, and can maintain Canon’s high visual standards while driving data-driven growth across channels.

Qualifications

• Bachelor’s degree in a relevant field or equivalent experience required.
• 3+ years of professional social media experience (agency or in-house).
• Knowledge of social media landscape and best practices for LinkedIn and Meta.
• Interest in telling the story of business-focused technology in B2B context.

Responsibilities

• Assist in end-to-end development of paid social ads and organic content across major social channels.
• Support management of B2B social channels and showcase production workflows and imaging solutions.
• Brainstorm and execute content based on trends, insights, and cultural moments.
• Contribute to data-driven growth plans for LinkedIn, TikTok, Instagram, Pinterest, and Threads.

Skills

Social media strategy

Content creation

Analytical mind

Writing skills

B2B marketing exposure

Education

Bachelor's degree or equivalent in a relevant field

Tools

LinkedIn

Meta (Facebook/Instagram)

Adobe Photoshop

Mac OS

UNIX

Windows

Job description

Canon U.S.A., Inc. in Melville, NY is seeking a Social Media Specialist to join the Social Media & Content Strategy team. This role blends technical excellence with compelling B2B storytelling across platforms, engaging corporate decision-makers and consumers.

The ideal candidate understands platform nuances for B2B and B2C, and can maintain Canon’s high visual standards while driving data-driven growth across channels.