Hybrid Social Media Analytics & Operations Analyst

Russell Tobin; New York (NY); Hybrid; USD 52,000 - 61,000; Full time

Job summary

Russell Tobin is seeking a Social Media Analytics & Operations Analyst to support a global social media program. The role emphasizes analytics, reporting, and performance insights with duties in operations, publishing, governance, and compliance. Location: New York City, hybrid work with four days on-site and one day remote.

The ideal candidate is analytical, highly organized, detail-oriented, and comfortable coordinating with multiple stakeholders in a regulated environment.

Qualifications

• 2-4 years of experience in social media analytics, digital marketing, marketing analytics, content strategy, or related fields.
• Experience developing performance reports and analyzing campaign results.
• Strong understanding of major social media platforms and organic content performance.
• Experience with tools such as Sprinklr, Brandwatch, Meltwater, or similar platforms preferred.
• Experience using AI and automation tools to improve reporting, workflows, or content processes.
• Strong data analysis and communication skills.
• Excellent organization and attention to detail.
• Financial services, asset management, fintech, B2B marketing, or other regulated-industry experience is a plus.

Responsibilities

• Develop recurring social media performance reports across global channels.
• Analyze campaign, audience, channel, and content performance.
• Identify trends, engagement drivers, and opportunities to improve social content.
• Translate social media data into clear insights and recommendations.
• Build and maintain dashboards, benchmarks, and performance summaries.
• Monitor competitor activity, industry trends, and platform developments.
• Support social media publishing, scheduling, approvals, and documentation.
• Assist with platform access, account management, vendor coordination, and governance.
• Partner with Legal, Compliance, and Corporate Affairs on content approvals.
• Improve social media workflows, reporting processes, and operational controls.

Skills

Social media analytics

Digital marketing

Marketing analytics

Content strategy

Data analysis

Communication skills

Attention to detail

Tools

Sprinklr

Brandwatch

Meltwater

Job description

Russell Tobin is seeking a Social Media Analytics & Operations Analyst to support a global social media program. The role emphasizes analytics, reporting, and performance insights with duties in operations, publishing, governance, and compliance. Location: New York City, hybrid work with four days on-site and one day remote.

The ideal candidate is analytical, highly organized, detail-oriented, and comfortable coordinating with multiple stakeholders in a regulated environment.