Social Media Analyst

IMCS Group; New York (NY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

IMCS Group in New York is seeking a Social Media Analytics & Operations Coordinator to support a global social media program within a leading financial services organization. The role emphasizes analytics, reporting, and insights, with additional duties in publishing workflows, governance, and social media operations.

The position requires 2–4 years in social media analytics or marketing analytics, proficiency with analytics tools, and strong collaboration with Marketing, Legal, Compliance, and

Qualifications

• 2–4 years of experience in social media analytics, digital marketing, social media operations, or marketing analytics.
• Experience with social media analytics/reporting and dashboarding.
• Experience with tools such as Sprinklr, Brandwatch, Meltwater, Sprout Social, Hootsuite, or similar.

Responsibilities

• Analyze organic social media performance across global channels and campaigns.
• Build recurring reports, dashboards, benchmarks, and performance summaries.
• Translate social media data into actionable insights and recommendations.
• Analyze engagement, reach, audience growth, content performance, and campaign results.
• Support social media publishing, scheduling, approvals, documentation, and platform administration.
• Partner with Marketing, Legal, Compliance, Corporate Affairs, and other stakeholders.
• Maintain social media processes, governance documentation, and operational controls.
• Use AI and automation tools to improve reporting and recurring workflows.

Skills

Social media analytics

Digital marketing

Social media operations

Marketing analytics

Tools

Sprinklr

Brandwatch

Meltwater

Sprout Social

Hootsuite

Job description

Title: Social Media Analytics & Operations Coordinator

Schedule: Hybrid (4 days on site)

Location: New York, NY 10001

About the Role:

• We are seeking a Social Media Analytics & Operations Coordinator to support a global social media program within a leading financial services organization.
• This role will focus primarily on social media analytics, reporting, and insights, with additional responsibility for publishing workflows, governance, and social media operations

Key Responsibilities:

• Analyze organic social media performance across global channels and campaigns.
• Build recurring reports, dashboards, benchmarks, and performance summaries.
• Translate social media data into actionable insights and recommendations.
• Analyze engagement, reach, audience growth, content performance, and campaign results.
• Support social media publishing, scheduling, approvals, documentation, and platform administration.
• Partner with Marketing, Legal, Compliance, Corporate Affairs, and other stakeholders.
• Maintain social media processes, governance documentation, and operational controls.
• Use AI and automation tools to improve reporting and recurring workflows.

Qualifications:

• 2–4 years of experience in social media analytics, digital marketing, social media operations, or marketing analytics.
• Experience with social media analytics/reporting and dashboarding.
• Experience with tools such as Sprinklr, Brandwatch, Meltwater, Sprout Social, Hootsuite, or similar.
• Strong analytical, communication, organizational, and stakeholder-management skills.
• Comfortable working in a structured or regulated environment