Hybrid Senior Proposal & Narrative Manager

Wilson Sonsini Goodrich & Rosati; San Francisco (CA); Hybrid; USD 163,000 - 221,000; Full time

Job summary

Wilson Sonsini Goodrich & Rosati is seeking a Senior Proposal Manager to oversee end-to-end RFP responses and pitches, crafting persuasive narratives and managing complex timelines with attorneys and BD professionals across offices.

This hybrid role emphasizes storytelling, PowerPoint-driven decks, and process improvements to elevate client submissions and differentiate the firm in competitive bids.

Qualifications

• 10+ years of experience in proposal management, business development writing, or a related field, preferably in a law firm environment.
• Exceptional copywriting and editing skills—able to craft clear, persuasive, and polished prose under deadline pressure across a variety of formats and audiences.
• Advanced PowerPoint expertise, including the ability to build decks from scratch that tell a coherent visual story—not just populate templates, but design slides that guide the reader through a narrative arc.
• Skilled at interviewing attorneys and distilling complex legal work into compelling, client-facing narratives in both written and slide formats.
• Advanced project management skills: setting and enforcing proposal timelines, managing multiple concurrent RFPs, coordinating contributors across departments, and maintaining version control under pressure.
• High degree of discretion, sound editorial judgment, and the initiative to drive proposals forward without waiting to be managed.

Responsibilities

• Own the full lifecycle of RFP responses and competitive pitches—from intake and kickoff through drafting, attorney review cycles, final production, and submission tracking.
• Write and edit a broad range of business development materials—narrative RFP responses, executive summaries, capability statements, and experience descriptions—applying a consistent, compelling voice that reflects the firm’s brand.
• Build and maintain high-quality matter narratives and experience write-ups in the firm’s experience management platform, ensuring content is accurate, searchable, and pitch ready.
• Monitor active matters across practice groups to identify and capture relevant experience for use in future pitches and RFPs.
• Partner with leads of practice/industry groups and client teams on targeted pitch strategy, messaging, and materials for key client pursuits and panel opportunities.
• Collaborate with communications and marketing colleagues on website content, directory submissions, and other marketing collateral as needed.
• Contribute to and often lead process improvement initiatives, including developing proposal templates, playbooks, and content libraries that raise the overall quality and efficiency of the BD function.
• Mentor junior colleagues of the Pursuit & Proposal team.

Skills

Proposal management

Copywriting

Editing

Storytelling

Project management

Discretion

Tools

Microsoft PowerPoint

Job description

Wilson Sonsini Goodrich & Rosati is seeking a Senior Proposal Manager to oversee end-to-end RFP responses and pitches, crafting persuasive narratives and managing complex timelines with attorneys and BD professionals across offices.

This hybrid role emphasizes storytelling, PowerPoint-driven decks, and process improvements to elevate client submissions and differentiate the firm in competitive bids.