Senior Proposal Manager: Narrative RFP Lead

Wilson Sonsini; Palo Alto (CA); Hybrid; USD 163,000 - 221,000; Full time

Job summary

Wilson Sonsini, the premier legal advisor to technology, life sciences, and growth companies, seeks a Senior Proposal Manager who can own end-to-end RFP responses and pitches. This role blends copywriting, project management, and visual storytelling to differentiate the firm.

Hybrid work schedule; you will write persuasive proposals, craft executive summaries and experience write-ups, mentor colleagues, and collaborate across offices to maintain a high-quality content library for future pursuits.

Qualifications

• 10+ years in proposal management or BD writing, preferably in a law firm.
• Bachelor’s degree preferred.
• Exceptional copywriting and editing skills—able to craft clear, persuasive prose under deadline pressure.
• Advanced PowerPoint expertise; build decks with narrative flow, not just templates.
• Skilled at interviewing attorneys and distilling complex legal work into client-ready narratives.
• Advanced project management: timelines, multiple RFPs, cross-department coordination, version control.

Responsibilities

• Own the full lifecycle of RFP responses and competitive pitches—from intake to drafting, attorney review, final production, and submission tracking.
• Write and edit business development materials—narrative RFP responses, executive summaries, capability statements, and experience descriptions with a consistent voice reflecting the firm’s brand.
• Build and maintain matter narratives and experience write-ups in the firm’s experience management platform, ensuring content is accurate, searchable, and pitch-ready.
• Monitor active matters to identify and capture relevant experience for future pitches and RFPs.
• Partner with practice/industry leads on targeted pitch strategy, messaging, and materials for key pursuits and panels.
• Collaborate with communications/marketing on website content, directory submissions, and collateral.
• Contribute to process improvements: templates, playbooks, and content libraries to raise quality and efficiency.
• Mentor junior Pursuit & Proposals team members.

Skills

Copywriting

PowerPoint

Proposal management

Project management

Editing

Interviews with attorneys

Discretion

Education

Bachelor's degree

Tools

PowerPoint

Job description

Wilson Sonsini, the premier legal advisor to technology, life sciences, and growth companies, seeks a Senior Proposal Manager who can own end-to-end RFP responses and pitches. This role blends copywriting, project management, and visual storytelling to differentiate the firm.

Hybrid work schedule; you will write persuasive proposals, craft executive summaries and experience write-ups, mentor colleagues, and collaborate across offices to maintain a high-quality content library for future pursuits.