Hybrid Senior Paid Search Lead (Google & Microsoft Ads)

H/L; Oakland (CA); Hybride; USD 80 000 - 90 000; Plein temps

Résumé du poste

H/L is seeking a Senior Paid Search Specialist to lead setup and optimization of SEM campaigns across Google Ads and Microsoft Ads. The role requires deep expertise and the ability to mentor a team, with hybrid work at the Oakland office and remote options within the U.S.

You will forecast revenue, analyze campaign performance, and collaborate with cross-functional teams to improve messaging, strategy, and budget optimization. Insurance industry experience is a plus.

Qualifications

• 4+ years of experience managing and executing paid search media campaigns across Google Ads and Microsoft Ads.
• Strong knowledge across all search platforms with strategic bidding and campaign structuring.
• Bachelor’s degree required; insurance industry experience preferred.
• Ability to mentor and train search specialists with guidance from management.
• Excellent verbal, written, and presentation skills.

Responsabilités

• Manage setup and optimization of SEM campaigns across Google Ads and Microsoft Ads.
• Monitor reporting and analyze campaign analytics to maximize revenue and ROI.
• Forecast revenue and pace for weekly, monthly, and quarterly goals by product and campaign.
• Lead cross-functional collaboration and communicate performance to clients.
• Provide proactive mentorship to Search Specialists and coordinate with managers.

Connaissances

Paid search

Google Ads

Microsoft Ads

Mentorship

Client communication

Formation

Bachelor's degree

Description du poste

H/L is seeking a Senior Paid Search Specialist to lead setup and optimization of SEM campaigns across Google Ads and Microsoft Ads. The role requires deep expertise and the ability to mentor a team, with hybrid work at the Oakland office and remote options within the U.S.

You will forecast revenue, analyze campaign performance, and collaborate with cross-functional teams to improve messaging, strategy, and budget optimization. Insurance industry experience is a plus.