Director, Paid Search & Growth Strategy (Hybrid)

Blue Hour Studios LLC; New York (NY); Hybrid; USD 127,000 - 144,000; Full time

Job summary

Horizon Media is seeking a Director to oversee multiple teams and client portfolios within its Search Marketing practice. You will lead client relationships, develop and administer search strategies, mentor junior staff, and champion a test/learn culture across campaigns.

The role focuses on driving performance, coordinating deliverables, and advancing innovative approaches within Google Ads, Microsoft Advertising, and related platforms. Strong leadership and analytical skills are essential.

Qualifications

• 6+ years of experience in Search Engine Marketing (Google, Bing) with direct response focus.
• Bachelor’s degree required.
• Strong interpersonal and verbal communication skills for client interactions.
• Excellent organizational abilities and multitasking capability.
• Advanced Excel skills (pivot tables, charts, VLOOKUP, SUMIFS).

Responsibilities

• Lead client relationships on behalf of the Search team.
• Create, implement, track, analyze and optimize Paid Search campaigns in Google Ads and Microsoft Advertising.
• Motivate and inspire cross-functional team members from analysts to directors.
• Coordinate and ensure timely, high-quality client deliverables.
• Evaluate new technologies and strategies for client engagements.
• Develop Paid Search strategy and testing methodology/roadmap.
• Manage daily relationships with key search engine representatives.

Skills

Search Engine Marketing

Client relationships

Team leadership

Excel

Communication

Analytics

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Job description

Horizon Media is seeking a Director to oversee multiple teams and client portfolios within its Search Marketing practice. You will lead client relationships, develop and administer search strategies, mentor junior staff, and champion a test/learn culture across campaigns.

The role focuses on driving performance, coordinating deliverables, and advancing innovative approaches within Google Ads, Microsoft Advertising, and related platforms. Strong leadership and analytical skills are essential.