Hybrid Senior Marketing Strategy Lead

CAI Cox Automotive Corp Svcs., LLC; Atlanta (GA); Hybrid; USD 111,500 - 185,900; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Professional development

Parental leave

Fertility coverage

Adoption assistance

Pet insurance

Employee discounts

Job summary

Cox Automotive – USA is seeking a Senior Marketing Manager to own the marketing strategy for its consumer marketing portfolio across brands such as Autotrader and KBB. The role is hybrid, requiring in-office presence in Atlanta two days per week with 25% travel.

You will partner with product, sales, and planning teams to drive growth and optimize lifecycle campaigns. The position offers competitive compensation, incentive plans, and opportunities for professional development within Cox

Qualifications

• Minimum: Bachelor's degree in a related discipline with 8 years of marketing strategy, brand strategy, planning, or related experience.

Responsibilities

• Own end-to-end marketing strategy for assigned business units in collaboration with Director, Marketing Strategy.
• Collaborate with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives.
• Lead strategic workstreams for major initiatives including product launches and lifecycle optimization.
• Build strategic briefs for media, creative, analytics, and lifecycle teams with audience insights and success metrics.
• Partner with media agencies to develop integrated campaigns across brand media and performance channels.

Skills

Marketing strategy

Brand strategy

Planning

Cross-functional collaboration

Communication

Education

Bachelor's degree in marketing or related field

Tools

CRM platforms

Job description

Cox Automotive – USA is seeking a Senior Marketing Manager to own the marketing strategy for its consumer marketing portfolio across brands such as Autotrader and KBB. The role is hybrid, requiring in-office presence in Atlanta two days per week with 25% travel.

You will partner with product, sales, and planning teams to drive growth and optimize lifecycle campaigns. The position offers competitive compensation, incentive plans, and opportunities for professional development within Cox