Senior Manager, Marketing Strategy

CAI Cox Automotive Corp Svcs., LLC; Atlanta (GA); Hybrid; USD 111,500 - 185,900; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Professional development

Parental leave

Fertility coverage

Adoption assistance

Pet insurance

Employee discounts

Job summary

Cox Automotive – USA is seeking a Senior Marketing Manager to own the marketing strategy for its consumer marketing portfolio across brands such as Autotrader and KBB. The role is hybrid, requiring in-office presence in Atlanta two days per week with 25% travel.

You will partner with product, sales, and planning teams to drive growth and optimize lifecycle campaigns. The position offers competitive compensation, incentive plans, and opportunities for professional development within Cox

Qualifications

• Minimum: Bachelor's degree in a related discipline with 8 years of marketing strategy, brand strategy, planning, or related experience.

Responsibilities

• Own end-to-end marketing strategy for assigned business units in collaboration with Director, Marketing Strategy.
• Collaborate with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives.
• Lead strategic workstreams for major initiatives including product launches and lifecycle optimization.
• Build strategic briefs for media, creative, analytics, and lifecycle teams with audience insights and success metrics.
• Partner with media agencies to develop integrated campaigns across brand media and performance channels.

Skills

Marketing strategy

Brand strategy

Planning

Cross-functional collaboration

Communication

Education

Bachelor's degree in marketing or related field

Tools

CRM platforms

Job description

Overview

Cox Automotive – USA has a Senior Marketing Manager (Marketing Sr Manager) in the Marketing family. The role is hybrid (remote part of the week) with in-office requirement in Atlanta two days per week. Travel: 25%. Compensation includes a base salary in the range of $111,500.00 – $185,900.00, with potential eligibility for additional incentive compensation. This position supports Cox Automotive's consumer marketing portfolio across Autotrader, KBB, and multiple business units within each brand.

What You’ll Do

• Own end-to-end marketing strategy for assigned business units in collaboration with Director, Marketing Strategy; maintain knowledge of the full portfolio.
• Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives.
• Develop strategic plans balancing short-term wins with long-term growth; navigate dual-sided marketplace dynamics serving consumers, dealers, and business objectives.
• Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization.
• Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams, including audience insights, competitive landscape, messaging, and success metrics.
• Collaborate with media agencies and cross-functional teams to develop integrated campaigns across brand media, performance marketing, social, content, CRM/lifecycle, and partnerships.
• Brief agencies with clear strategic direction reflecting full-funnel objectives and multi-stakeholder dynamics; evaluate media recommendations against business objectives.
• Build strong agency relationships with accountability for business results.
• Stakeholder management and business partnering with business unit leaders, product teams, B2B marketing and sales, and cross-functional teams; participate in business planning and present strategic recommendations to senior leadership.
• Proactively identify business needs and opportunities, delivering strategic solutions spanning acquisition and retention.

What’s in It for You?

• Competitive salary and incentive plans; strong work‑life balance and flexible time-off policies.
• Comprehensive healthcare options for individuals and families; generous 401(k) with company match.
• Professional development opportunities and continuing education.
• Inclusive parental leave policies, fertility coverage, and adoption assistance; additional benefits such as pet insurance and employee discounts.

Who You Are / Qualifications

• Minimum: Bachelor’s degree in a related discipline with 8 years of marketing strategy, brand strategy, planning, or related experience. Alternative combinations are acceptable (e.g., master’s degree with 6 years; Ph.D. with 3 years; or 12 years of related experience).
• Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels.
• Experience with cross-functional teams (product, B2B, analytics, creative, media, CRM) and in complex environments (marketplace, multi-sided platforms, B2B2C, automotive).
• Agency experience (planning/strategy) or client-side brand/marketing strategy is strongly preferred.
• Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels.
• Experience with digital marketing, e-commerce, online transactions, or marketplace business models.
• Strong strategic thinking with ability to synthesize insights and provide clear, actionable recommendations; systems thinking; excellent written and verbal communication.
• Collaborative, relationship-oriented, and able to influence without direct authority; travel up to 25%.
• Preferred: Degree in brand management, marketing or related field.

Additional Information

• Drug Testing: Eligible for pre-employment drug test; Cox Automotive is a drug-free workplace.
• Benefits: Vacation with pay, paid holidays, wellness time, and various leave options (bereavement, voting, jury duty, volunteer, military, parental).
• EEO Statement: Cox is an Equal Employment Opportunity employer; includes reasonable accommodations for qualified applicants or employees with disabilities.