Senior Manager, Marketing Strategy

Cox Automotive; United States; Hybrid; USD 112,000 - 186,000; Full time

Benefits offered by this job

Competitive salary

Bonus/incentive plans

Flexible time-off

Comprehensive healthcare

401(k) with company match

Professional development opportunities

Parental leave policies

Pet insurance

Employee discounts

Job summary

Cox Automotive in Atlanta is seeking a Senior Manager, Marketing Strategy to partner across Autotrader, KBB and related brands, translating complex business objectives into actionable marketing plans that drive growth and retention.

You will lead end-to-end strategy, collaborate with product, B2B and cross-functional teams, and develop comprehensive briefs for media, creative, analytics and lifecycle teams to guide multi-channel campaigns and lifecycle optimization.

Qualifications

• Bachelor's degree in related discipline and 8 years of marketing strategy, brand strategy, or planning experience.
• Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels.
• Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM).
• Experience in complex environments such as marketplace or multi-sided platforms.

Responsibilities

• Own end-to-end marketing strategy for assigned business units and align with full portfolio.
• Partner with product, B2B marketing, sales, and planning to align strategy with objectives.
• Develop strategic plans balancing short-term goals with long-term strategy.
• Lead strategic workstreams for major initiatives including product launches and lifecycle optimization.
• Create comprehensive briefs for media, creative, analytics, and lifecycle teams.

Skills

Marketing strategy

Cross-functional collaboration

Strategic thinking

Stakeholder management

B2B & B2C alignment

Communication

Education

Bachelor's degree in related discipline

Job description

This position is based in Atlanta and is hybrid, reporting into the office two days a week. The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive's consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and multiple business units within each brand. This role translates complex business objectives into actionable marketing strategies, partnering with product, B2B and cross-functional marketing teams to deliver measurable business outcomes across both growth and retention business units. We are looking for a strategic marketer that thrives in ambiguous, fast paced environment, intellectually curious, collaborative and thrives when driving business outcomes.

• Working closely with Director, Marketing Strategy, own end-to-end marketing strategy for assigned business units while maintaining working knowledge of the full portfolio
• Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives
• Develop strategic plans that balance short term goals with long term strategy
• Navigate dual-sided marketplace dynamics where marketing must serve consumers, dealers, and business objectives
• Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization Strategic Brief & Plan Development
• Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate:
• Business and partnership context across B2C and B2B dynamics
• Target audience insights, segmentation, and journey mapping
• Competitive landscape, positioning, and differentiation strategy
• Key messages, creative territories, and campaign approach
• Success metrics spanning awareness, consideration, conversion, and retention
• Integration requirements across channels, touchpoints, and partners
• Working with media agencies and cross functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing
• Along with media team, brief agencies with clear strategic direction that reflects full-funnel objectives and multi-stakeholder dynamics
• Challenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirements
• Build strong agency relationships while maintaining appropriate accountability for business results Stakeholder Management & Business Partnering
• Build strong working relationships with business unit leaders across AT & KBB portfolios, serving as their trusted marketing strategy partner
• Navigate complex stakeholder environments including:
• Product teams
• B2B marketing and sales teams
• Business unit leaders
• Cross-functional marketing teams (media, creative, analytics, CRM)
• Participate in business planning cycles and contribute marketing perspective
• Present strategic recommendations to senior leadership with clarity, confidence, and business acumen
• Proactively identify business needs and opportunities, bringing strategic solutions that span acquisition and retention What's in It for You? Here's a sneak peek at the benefits you could experience as a Cox employee:
• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.
• Who You Are Minimum:
• Bachelor's degree in related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
• Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels
• Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM)
• Experience in complex business environments - ideally marketplace, multi-sided platform, B2B2C, or automotive
• Agency experience (planning, strategy) or client-side brand/marketing strategy strongly preferred
• Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels
• Experience with digital marketing, e-commerce, online transactions, or marketplace business models
• Strong strategic thinking - can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendations
• Systems thinking - sees connections across channels, touchpoints, business units, and partner ecosystems
• Excellent written and verbal communication - can create compelling strategic documents, briefs, and presentations
• Collaborative and relationship-oriented while comfortable advocating for strategic point of view
• Ability to influence without direct authority across multiple organizational layers
• Travel: 25% Preferred:
• Degree in brand management, marketing or related field. Join the Cox family of businesses and make your mark today! USD 111,500.00 - 185,900.00 per year

Compensation

Compensation includes a base salary in the range of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. EOE, including disability/vets