Hybrid Senior Marketing Associate — Events & Growth

NACD (National Association of Corporate Directors); Arlington (VA); Hybrid; USD 70,000 - 78,000; Full time

Job summary

NACD (National Association of Corporate Directors) in Arlington, VA seeks a Senior Marketing Associate to plan, execute, and optimize integrated campaigns for events, education products, and member services in a hybrid role. You will develop target audiences, messaging, and report performance while collaborating with content, design, and events teams to drive engagement and revenue.

The position requires at least three years in marketing, a bachelor’s degree in a related field, strong copy and

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or business.
• At least three years of experience in marketing or communications.
• Experience with creative design agencies, whether in-house or third-party.
• Proficiency in Microsoft Word, Excel, and PowerPoint; basic CMS and HTML.
• Working knowledge of Google Analytics preferred.

Responsibilities

• Develops, plans and executes strategic marketing campaigns for NACD events, education products and services, including defining target audience segments, crafting key messaging, and reporting on campaign performance.
• Composes compelling copy and provides creative vision for planned marketing initiatives with a focus on generating quality leads and driving conversions through website, e-mail, direct mail, print advertising, social media, and other digital marketing tactics.
• Proactively identifies and recommends opportunities to enhance the membership value, elevate the NACD brand, and increase member engagement among our events and variety of products and services.
• Assesses tracking and reporting of marketing campaign results to determine challenges and successes.
• Identifies trends and solutions to adjust marketing plans and deliverables as necessary.
• Collaborates cross-functionally with other NACD teams, including content, design, and events teams, to ensure a cohesive and integrated marketing approach.
• Responsible for developing project timelines, ensuring deliverables are completed on time and within budget.
• Composes and manages content updates for events and product-related web pages.
• Manages outside vendors on marketing deliverables, including the creative direction, proof approvals, and shipping of on-site materials and signage.
• Travels to events as needed and interacts with NACD members, external partners, and NACD Chapter teams.
• Performs other duties as assigned to support ongoing product marketing team initiatives.

Skills

Campaign planning

Copywriting

Lead generation

Cross-functional collaboration

Education

Bachelor’s degree in marketing/communications/business

Tools

Microsoft Word

Excel

PowerPoint

CMS

HTML

Google Analytics

Job description

NACD (National Association of Corporate Directors) in Arlington, VA seeks a Senior Marketing Associate to plan, execute, and optimize integrated campaigns for events, education products, and member services in a hybrid role. You will develop target audiences, messaging, and report performance while collaborating with content, design, and events teams to drive engagement and revenue.

The position requires at least three years in marketing, a bachelor’s degree in a related field, strong copy and