Senior Marketing Strategist - Data-Driven Growth (Hybrid)

CFP Board of Standards Inc.; Washington (District of Columbia); Hybrid; USD 80,000 - 95,000; Full time

Job summary

CFP Board, based in Washington, DC, seeks an experienced Marketing Manager to lead diverse programs and campaigns. You will analyze data, manage budgets, and collaborate across Marketing, Education, CE, and Development teams to optimize goals.

The role requires a bachelor’s in business/marketing, 5+ years of marketing plan experience, strong analytics, and vendor management. Hybrid schedule in DC with travel for conferences is offered.

Qualifications

• Bachelor’s degree in business, marketing or related discipline.
• Minimum five years of experience developing marketing plans with measurable KPIs.
• Strong analytical skills with ability to translate data into insights.
• Ability to independently manage projects from planning through evaluation.
• Collaborative across multiple internal teams and partners.
• Proficient in Microsoft Office.
• Experience with email marketing tools; HubSpot preferred.
• Experience with BI tools such as Tableau; GA4/Google Analytics.
• Knowledge of website analytics best practices.
• Excellent written and oral communication skills.
• Organizational skills to handle multiple tasks and timelines.
• Experience executing integrated multi-channel campaigns (email, direct mail, telemarketing).
• Experience managing external vendors and cross-functional relationships.
• Ability to travel to events (up to 5/year).
• Budgeting and P&L experience.

Responsibilities

• Manages and executes annual marketing plans for products and programs.
• Owns multi-channel campaigns to boost renewal rates and reduce churn.
• Monitors and reports on program success with data-driven insights.
• Manages online store, product sales, budgets, and branded merchandise.
• Analyzes data from NetForum, Tableau, HubSpot and GA4 and reports insights.
• Supports cross-team data transfers, discounts, and direct response projects.
• Develops and optimizes email performance for multiple teams.
• Coordinates with external partners for data sharing and cross-promotion.
• Supports annual conference planning and external conference participation.
• Manages relationships with vendors for print, mail, digital certificates, and apps.

Skills

Analytical skills

Project management

Collaboration

Microsoft Office

HubSpot

Tableau

GA4 / Google Analytics

Website analytics

Communication

Campaign management

Vendor management

Travel

Education

Bachelor’s degree in business, marketing or related discipline

Tools

HubSpot

Tableau

GA4

Job description

CFP Board, based in Washington, DC, seeks an experienced Marketing Manager to lead diverse programs and campaigns. You will analyze data, manage budgets, and collaborate across Marketing, Education, CE, and Development teams to optimize goals.

The role requires a bachelor’s in business/marketing, 5+ years of marketing plan experience, strong analytics, and vendor management. Hybrid schedule in DC with travel for conferences is offered.